1. As a Multilingual Marketing Executive, Industry Speaker, Author and Diversity Community Leader with over 25 years of experience in Cross-Cultural Integrated Marketing and Experiential Multichannel Advertising. I'm a passionate believer in the integration of all online and offline media, inter-digital integration, unified communications, the measurement and ROMI of any marketing program based on results. • Roberto’s core philosophy is to live and work with the awareness that we should have the attitude of:
“What can I do for you? How can I help you come up higher? Can I teach you something I know? Can I connect you with someone who can help?” Always using his talents, resources, influence and experience, not just to accomplish personal goals, but to help release inspiration in someone else. • As Senior Vice President of Mosaic a DC based Integrated Marketing Company. Roberto has provided integrated advertising and marketing direction to leading companies like; Anheuser Bush, McDonalds, Taco Bell, General Mills, AT&T, the Coca-Cola Company, Home Depot, Cartoon Network, Bacardi USA including European and South American corporations. In his spare time serves on several nonprofit boards: Chairmen of The Boy Scouts of America Hispanic Outreach Program , FBI Citizen Academy, Cobb County Latino Initiative, and L.I.S.T.A. , Marketing Chairmen for The Atlanta Metro Chamber Global Council, and currently on the DMA-Atlanta advisor board. Roberto was born in Habana, Cuba, and was brought to the United States as a child where he obtained his education in Advertising, Marketing and Music from The Art Institute of Atlanta. Senior Vice President Author of Attraction 360 and “I’m hisPANIC – publishing winter 2014”