Effective Communication: Key for Success in Sports and Entertainment Marketing

1. Communication Sports and Entertainment Marketing

2. What is Communication? • The process of exchanging messages between a sender and receiver • The process by which information is exchanged between individuals through a common system of symbols, signs, or behavior

3. Interpersonal Skills • Interpersonal skills are the skills that a person uses to interact with other people. • Sometimes referred to as people skills

4. Communication in Sports and Entertainment Marketing • Skills necessary to be successful in Sports and Entertainment Marketing: • meet new people with ease • engage people in conversation • speak confidently and persuasively before a group

5. Career Areas that Require Good Communication • Media • TV • Radio • Internet (Social Media) • Sales • Tickets • Merchandise • Concessions • Athletes, Coaches, Support Staff

6. Communication in Sports and Entertainment • Even if you do not intend to work in these specific areas you will need to communicate with those who do • Each career category has its own jargon, or language that relates to the specific area

7. Importance of Communication • Poor communication can lead to • Decrease in sales • Loss of clients or repeat customers • Poor work environment • Mistakes and misunderstandings • Loss of profit

8. Types of Communication Traditional New Forms Blogs Website (sign in) Email blasts Notifications Daily updates Apps Notifications • Business Letters • Face to Face • Telephone • Voicemail • Email

9. Sports Related Apps

10. Technology and Communication • How has technology changed communication with clients, customers and coworkers? • Faster communication – email, texting, social media • More causal interactions • Clearer, more accurate information with the use of specialized computer software

11. Communication in Business • How does a business know that their communication has been effective? • Increased employee efficiency • Increased traffic/profits • Increased customer satisfaction • Better work relationships

12. Verbal vs. Nonverbal Communication Verbal Nonverbal Communication that uses body language, gestures, and facial expression • Communication that uses spoken or written word

13. Verbal Communication in Sports Team Member Team Member • Football – Coaches talk to Quarterback in helmet • Team Encouragement – team members shout “encouraging” words Media The Fans • All pro sports – media interviews with coaches and players • Commentators – giving play by play analysis of the games • TV talk shows and internet – provide highlights and up to date information • Sports Products – advertising (radio, internet and TV)

14. Non-Verbal Communication in Sports • Hand signals between team members (catcher and pitcher in baseball) • Team member encouragement – chest bumps, score celebrations, hand gestures • Fan emotion – dress in spirit wear, paint faces, gestures to other teams fans • Referee calling plays on the field (both verbally and non verbally)

15. Verbal vs. Nonverbal Communication Nonverbal Video