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Exploring Mass Media: Strategies for Effective Communication and Targeted Advertising

Mass media encompasses various channels that reach large audiences simultaneously, including television, radio, newspapers, and out-of-home advertising. Each medium has unique advantages: television and radio utilize motion and emotion to create memorable experiences, while print media like magazines and newspapers can target specific demographics or regions. Out-of-home options such as billboards and store advertisements further enhance visibility. This overview highlights the costs and benefits of each medium, providing insights into effective strategies for marketing and promotions.

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Exploring Mass Media: Strategies for Effective Communication and Targeted Advertising

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Presentation Transcript

  1. M 4.02

  2. Mass Media • Able to reach multiple people simultaneously • Television • Radio • Newspaper/Magazine • Out of home

  3. Television • Expensive • Memorable • Uses motion & emotion

  4. Radio • Cheap • Target consumers by radio station format

  5. Magazines • Target a specific group of consumers

  6. Newspapers • Target a group of customers by region

  7. Print Promotions • Shopper’s Guide • Coupon books

  8. Out of Home Media • Billboards • Store advertisements • Hot air balloons/blimps

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