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M 4.02

M 4.02. Mass Media. Able to reach multiple people simultaneously Television Radio Newspaper/Magazine Out of home. Television. Expensive Memorable Uses motion & emotion. Radio. Cheap Target consumers by radio station format. Magazines. Target a specific group of consumers.

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M 4.02

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  1. M 4.02

  2. Mass Media • Able to reach multiple people simultaneously • Television • Radio • Newspaper/Magazine • Out of home

  3. Television • Expensive • Memorable • Uses motion & emotion

  4. Radio • Cheap • Target consumers by radio station format

  5. Magazines • Target a specific group of consumers

  6. Newspapers • Target a group of customers by region

  7. Print Promotions • Shopper’s Guide • Coupon books

  8. Out of Home Media • Billboards • Store advertisements • Hot air balloons/blimps

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