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7 Benefits of a Customer Data Platform (CDP)

Connecting all applications for both transactional and analytical reasons can be established with a Customer Data Platform (CDP). When you are asking why your enterprise need to think about utilizing a CDP, you are at the proper place now. In this infographic, LayerFive will share more details about the customer data platform and what the benefits are.<br><br>View More: https://www.layerfive.com/product/layerfive-unified-consumer-data-platform/

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7 Benefits of a Customer Data Platform (CDP)

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  1. Benefits of a Customer Data Platform Customer Data Platform (CDP) 360-DEGREE VIEW OF CUSTOMER A 360-degree view of the customer allows businesses to find every part of the customer journey, products and deals. It supports the business to under- stand consumers and their behaviour. ALL DATA IN ONE PLACE Which data must you u�lize? First-, second- or third-party data? The solu�on is all of them and all in one place. Busi- nesses usually struggle to blend and use all the data they gather. INCREASED SALES GETTING NEW VISITORS SEGMENTS When u�lized properly, CDP’s must make the final purpose of a business: a boost in sales. By applying data from all sources, the business can make a complete view of the customer. Ge�ng the informa�on in one place makes it is simpler to segment your cus- tomers and visitors and to u�lize basic and superior sta�s�cs. COST-SAVING CAMPAIGN OPTIMISATION AND LONG-RUN LEARNINGS Because the data is most persistent in the customer data management pla�orm and not in the applica�on, you may lower costs. Next to this, a central view keeps analysts a lot of �me in collec�ng and cleansing the data. Customer data pla�orm enables gaining informa�on into the performance of unique campaigns. By applying a custom- er data pla�orm, entrepreneurs can see the effec�veness COMPLIANCE Infographic Created By www.layerfive.com Ge�ng the data in one place is an enabler to ge�ng CCPA/CPRA and E-Pri- vacy compliant. It enables your business to anonymise your contacts. Moreover, customer data management pla�orms help data portability and data insight requests.

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