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Highly Effective Strategies For Customer Acquisition and Business Growth Using The Power Of The Internet. Andrew Wee WhoIsAndrewWee.com. An Informal Poll: Anyone…Heard of the Internet? Anyone…Use The Internet For Marketing? Anyone…Use The Internet For Marketing Effectively?.
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Highly Effective Strategies For Customer Acquisition and Business Growth Using The Power Of The Internet Andrew Wee WhoIsAndrewWee.com
An Informal Poll: • Anyone…Heard of the Internet? • Anyone…Use The Internet For Marketing? • Anyone…Use The Internet For Marketing Effectively?
Internet Marketing = Internet (technology) + Marketing (communication)
Effective Marketing? Specifications Your client: Huh? Benefits:-Reach a global audience for a fixed, low monthly fee.-24-7 Virtual Salesman-Create BBSes/Forums for pre-sales, sales enquiries, customer service and promotion announcements
Marginally Better? But still no benefits???
Verbalize Benefits “What’s In It For Me?”
Testimonial 2 + Feedback behavior
Effective Marketing • Show vs Tell • Power of demonstrations • If a picture says a thousand words, what does video say? • Personalization (for the viewer) + personality (from the presenter) = business success