1 / 12

“Re-Discover / Re-Connect / Re-Juvinate”

“Re-Discover / Re-Connect / Re-Juvinate”. Tarrytown Third Friday. presenter/ Jenifer Ross November 12, 2008. What is Third Friday?.

lcora
Télécharger la présentation

“Re-Discover / Re-Connect / Re-Juvinate”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Re-Discover / Re-Connect / Re-Juvinate” Tarrytown Third Friday presenter/ Jenifer Ross November 12, 2008

  2. What is Third Friday? Tarrytown Third Friday is a monthly arts, culture & commerce event in which participating shops and restaurants stay open late and offer discounts and special theme-related activities for residents and visitors alike. It is an upbeat, high-energy evening filled with music, crafts, games, art openings, tastings, on-street vendors, and community spirit. It’s tag line says it all: Re-Discover - Re-Connect - Re-Juvinate It’s good for business. It’s good for art. It’s good for tourism. It’s good for the community. And it’s good for the soul!

  3. Is Your Town Ready? • Ample shops and restaurants • Active chamber, BID or business association • Supportive local government • Diverse mix of cultural and community groups/organizations • Residents that like to contribute, support and get involved with their community • Other supportive cultural, recreational and social draws

  4. The Right Team / Pulling a Committee Together • High-energy, community-oriented person to produce, oversee, and manage the event • Representatives from the Chamber, the Recreation Dept., the Village, and local businesses to serve on a committee that plans, promotes and cares about the event • Involvement from the Arts Council, various community groups, area schools, & seniors groups • Handful of dedicated volunteers • An Angel Investor if possible!

  5. INCOME Merchants: 40@$150 ea = $6,000 Chamber: $100 per Mo. = $1,200 Tablers: $150 per Mo.x7 = $1,050 Village: $550 per Mo.x12 = $6,600 Grants: Art & Music: = $5,000 TOTAL =19,850 EXPENSES Advertising: Enterprise:$180x12 = $2,160 Hudson Indep. $160x12 = $1,920 Publicity: Banners: 10@$150 = $1,500 Balloons: = $350 Entertainment: $400x12 = $5,200 Art Supplies: $100x12 = $1,200 Event Captain: = $6,600 Miscellaneous: = $1,000 TOTAL =19,930 Annual Event Budget Note: Our village covered insurance costs and numerous entertainment gigs throughout the year. Also provided Rec. staff to set up tables, chairs, & tents. Setting up a bank account & becoming a 501C3

  6. Attracting Merchants / Attracting Tablers • Let’s Make A Night of it! • It’s not about making a dollar - - - it’s about making a buzz and bringing them back to town • The benefits for the nominal cost • Working together: “All for one” approach • Themes help attract tablers (fees) Note: Can’t stop people from participating who haven’t paid dues or fees - can only highlight benefits of officially “being on board”.

  7. Logo, Tag Line, Consistent Look

  8. Create Monthly Themes • Halloween • Harvest • Pet Theme (Pet Parade) • Holiday (Live ice sculpting) • Mardi Gras • Chocolate • Health & Wellness • Back to School • Earth Day (Town-wide clean up) Some should repeat, and some should be new each year.

  9. Energy Begets EnergyIf You Build it, They Will Come

  10. Promoting & Marketing Your Event • Monthly printed schedule available at downtown establishments, schools, etc. • Ads in local papers / calendar listings • On all local free online event calendars • Banners, signs, posters & window decals the week before the event • Balloons the night of the event • Word of mouth - Talk it up! • Listed on Chamber, Village & merchant websites • Magnets with web address and monthly dates • AS MUCH PRESS AS POSSIBLE!!

  11. Cross-Promoting & Add-Ons • A monthly town event is an opportunity for everybody - cross promote and more people learn about the event • Piggy Back - add new and other events to the main event. In our case: Taste of Tarrytown & Holiday Coupon Book • Work together to spread the word and back each other up. Examples: YMCA at Tarrytown, Music Hall, & Sante Fe

  12. Wrap Up • Handouts: • Sample Third Friday Schedule • “Lets Make a Night of it” original flyer • How To Produce A Monthly Event Summary • New York Times Article, 2005 • Listing of free online web calendars • Visit the website: www.tarrytownthirdfriday.com • Come to a Third Friday event • Be Creative and draw upon what YOUR town has to offer, what makes it unique, and what will make people not only visit once, but want to return!

More Related