1. There has to be an easier way… ALL IN STRIDEBusiness ConceptErin Hutchinson

2. Value Proposition All In Stride offers superior products to simplify owning, caring for, training and showing horses for active women equestrians.

3. Opportunity • $11 billion in annual spending on equestrian sports! • Equipment used today was invented in the 16th century • Show equipment • Heavy • Unorganized • Large • Inefficient use of space

4. Features and Benefits • Easy to carry, longevity saves replacement costs • Status symbols, associated with prestige • Maximizes storage space, organizes • Easy of transport, saves energy and time Light weight, durable plastic materials Professional, clean appearance Stackable Equipped with wheels

5. Target Market • Catalogs and Tack Stores • Consumer market • 90% women • 30-50 years old • Income $50,000- $200,000 • Emotional decision makers • Buying decisions • Advice of trainers and instructors • Trends or fads

6. Competitive Positioning Organizing Ability All In Stride Dovers Affordable Price Baker Braly

7. Profitability • Product Price Range $50-$600 • COGS • 70% of Revenue • Gross Profit • 30% of Revenue YEAR 1 YEAR 2 YEAR 3 YEAR 4

8. All In Stride’s Competitive Advantage • Marketing • well-known horse trainers and clinicians for product endorsements • The design of the products • focus on organization, maximize space • ease of transport • simplification, utility