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Detroit Threads: Your Destination for Detroit Style Electronic Music & Apparel

Experience the world of Detroit electronic music with our online store offering vinyl records and apparel from Detroit's iconic labels and designers. Join us to chat with fellow techno fans, stay updated on new releases, and sample tracks. Our business model includes a storefront shopping experience for global customers. Explore our competitive advantage, financial analysis, and marketing strategy with banner ads, placements, and promotional activities to enhance brand recognition and customer engagement. We are committed to providing high-quality Detroit techno products with a focus on customer satisfaction and industry leadership.

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Detroit Threads: Your Destination for Detroit Style Electronic Music & Apparel

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Presentation Transcript

  1. 313 Records Shane Burke | John Lodge | Jesus Salazer | Adam Granke | Jason Mathew

  2. Introduction • Brief history of the music • Detroit Threads - “brick and mortar store” • foundation • Overview of presentation • business plan (Shane Burke) • Marketing plan (Jesus Salazar) • site demonstration (Jason Mathew,Adam Granke)

  3. Company Description • Worldwide access to place orders for Detroit style electronic music • retailer of Detroit-based techno and apparel • partnership with Detroit Threads located in Hamtramck, Michigan • We will offer electronic music from Detroit-area labels such as Axis, Transmat, NovaMute and D Records • will also offer Detroit-style apparel from clothing producers such as Made In Detroit, Ghetto Rags and Welfare

  4. Market Sector • Retail Entertainment Goods market sector • Because our products are primarily electronic music vinyl recordings

  5. Mission Statement and Goals • committed to providing Detroit style electronic music records and apparel to customers around the globe • stay current on the Detroit electronic music scene in order to provide the most desired new records • maintain a large selection of releases from the Detroit electronic music scene

  6. Mission Statement and Goals • provide clothing that truly exemplifies the spirit of Detroit especially the electronic music scene • Provide place to chat with other techno fans • Provide information on techno artists and upcoming records • sample music tracks

  7. Business Model • storefront model complete with shopping-cart technology • allows shoppers to browse our online catalog, make selections of records, and purchase those records securely

  8. Competitors • Record time.com • Not directly since we target a more specific market niche.

  9. Meeting Market Needs • High worldwide demand for Detroit style electronic music • 313 is recognized internationally by electronic music fans as representing Detroit, MI • Techno music fans can purchase this music from anywhere in the world

  10. Competitive Advantage • Our partner, Detroit threads, has strong relationship with producers. • Competition wouldn’t have access to limited quantity records

  11. Financial Analysis

  12. Why banners? • To attract potential customers by making eye contact and ignite curiosity about 313 records so they will seek further information. • To inform customers that we sell vinyl music and clothes. • To increase our click through ratio. http://w3.sba.oakland.edu/sharmaf01/313records/BannerAds.html

  13. Elements to be included • Animation, vivid colors, keywords and eye catching graphics. • Use of keywords such as our company name to establish brand recognition, “vinyl” and “clothing” to describe our products, and “Detroit Techno” to establish our point of differentiation. • Use of industry proven words “Click Me” on our banner because it is a proven means of increasing the click through ratio.

  14. Banner Placement • Electronic music oriented message boards • Detroit-focused mailing lists • Electronic music websites like technotourist.org, ilovetechno.net, motordetroit.com, or frequencydetroit.com • Club websites.

  15. Techniques to be used to measure effectiveness • CPM (Cost Per Thousand) • Pay per performance fees: • Pay-per-click • Pay-per-lead • Pay-per-sale

  16. Initial Company Placement • Detroit Metro Times • Microsoft bCentral: • MSN Windows’s media • Link Exchange

  17. Marketing Strategy • To get name recognition nationally and internationally (achieved by well-placed advertisements and promotions at key electronic music events and in key electronic music publications). • Create partnerships (affiliate marketing) • Build repeat business by offering quality, friendly customer service which will in turn attract business through word-of-mouth advertising.

  18. Promotions • Establish a kiosk in the Detroit Threads store. • Informational flyers about our company with a coupon code (discount on initial web purchase). • Placement of ads of our web site along with a coupon code in widely-read electronic music magazines domestically and abroad. • Web banner advertisement on the web sites of our affiliates. • Detroit Electronic Music Festival.

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