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313 Records

313 Records. Shane Burke | John Lodge | Jesus Salazer | Adam Granke | Jason Mathew. Introduction. Brief history of the music Detroit Threads - “brick and mortar store” foundation Overview of presentation business plan (Shane Burke) Marketing plan (Jesus Salazar)

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313 Records

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  1. 313 Records Shane Burke | John Lodge | Jesus Salazer | Adam Granke | Jason Mathew

  2. Introduction • Brief history of the music • Detroit Threads - “brick and mortar store” • foundation • Overview of presentation • business plan (Shane Burke) • Marketing plan (Jesus Salazar) • site demonstration (Jason Mathew,Adam Granke)

  3. Company Description • Worldwide access to place orders for Detroit style electronic music • retailer of Detroit-based techno and apparel • partnership with Detroit Threads located in Hamtramck, Michigan • We will offer electronic music from Detroit-area labels such as Axis, Transmat, NovaMute and D Records • will also offer Detroit-style apparel from clothing producers such as Made In Detroit, Ghetto Rags and Welfare

  4. Market Sector • Retail Entertainment Goods market sector • Because our products are primarily electronic music vinyl recordings

  5. Mission Statement and Goals • committed to providing Detroit style electronic music records and apparel to customers around the globe • stay current on the Detroit electronic music scene in order to provide the most desired new records • maintain a large selection of releases from the Detroit electronic music scene

  6. Mission Statement and Goals • provide clothing that truly exemplifies the spirit of Detroit especially the electronic music scene • Provide place to chat with other techno fans • Provide information on techno artists and upcoming records • sample music tracks

  7. Business Model • storefront model complete with shopping-cart technology • allows shoppers to browse our online catalog, make selections of records, and purchase those records securely

  8. Competitors • Record time.com • Not directly since we target a more specific market niche.

  9. Meeting Market Needs • High worldwide demand for Detroit style electronic music • 313 is recognized internationally by electronic music fans as representing Detroit, MI • Techno music fans can purchase this music from anywhere in the world

  10. Competitive Advantage • Our partner, Detroit threads, has strong relationship with producers. • Competition wouldn’t have access to limited quantity records

  11. Financial Analysis

  12. Why banners? • To attract potential customers by making eye contact and ignite curiosity about 313 records so they will seek further information. • To inform customers that we sell vinyl music and clothes. • To increase our click through ratio. http://w3.sba.oakland.edu/sharmaf01/313records/BannerAds.html

  13. Elements to be included • Animation, vivid colors, keywords and eye catching graphics. • Use of keywords such as our company name to establish brand recognition, “vinyl” and “clothing” to describe our products, and “Detroit Techno” to establish our point of differentiation. • Use of industry proven words “Click Me” on our banner because it is a proven means of increasing the click through ratio.

  14. Banner Placement • Electronic music oriented message boards • Detroit-focused mailing lists • Electronic music websites like technotourist.org, ilovetechno.net, motordetroit.com, or frequencydetroit.com • Club websites.

  15. Techniques to be used to measure effectiveness • CPM (Cost Per Thousand) • Pay per performance fees: • Pay-per-click • Pay-per-lead • Pay-per-sale

  16. Initial Company Placement • Detroit Metro Times • Microsoft bCentral: • MSN Windows’s media • Link Exchange

  17. Marketing Strategy • To get name recognition nationally and internationally (achieved by well-placed advertisements and promotions at key electronic music events and in key electronic music publications). • Create partnerships (affiliate marketing) • Build repeat business by offering quality, friendly customer service which will in turn attract business through word-of-mouth advertising.

  18. Promotions • Establish a kiosk in the Detroit Threads store. • Informational flyers about our company with a coupon code (discount on initial web purchase). • Placement of ads of our web site along with a coupon code in widely-read electronic music magazines domestically and abroad. • Web banner advertisement on the web sites of our affiliates. • Detroit Electronic Music Festival.

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