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Media and Entertainment 2010

In 2010, IBM Business Consulting Services explored critical trends in the media and entertainment sector. This presentation by Nick Dugger highlights the shift from 'closed' to 'open' media ecosystems, emphasizing the importance of understanding consumer needs in a landscape dominated by pervasive media. With on-demand content becoming the norm, businesses must innovate to deliver valuable experiences to consumers. This evolving environment presents fresh opportunities for growth and engagement in media, setting the foundation for strategic success.

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Media and Entertainment 2010

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  1. IBM Business Consulting Services Media andEntertainment2010 Nick Duger July 12, 2011

  2. ? http://www.javaprogrammingforums.com/images/ipod-touch.jpg http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg

  3. content http://www.javaprogrammingforums.com/images/ipod-touch.jpg http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg

  4. from?

  5. http://fileforum.betanews.com/detail/iTunes-for-Mac-OS-X/1066335784/2http://fileforum.betanews.com/detail/iTunes-for-Mac-OS-X/1066335784/2 http://www.comcaststudio25.com/

  6. value?

  7. http://oldetimecooking.com http://blogs.amctv.com

  8. delivered?

  9. http://zedomax.com http://flickr.com

  10. contentvaluedeliver http://www.javaprogrammingforums.com/images/ipod-touch.jpg http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg

  11. How do we delivervaluable contentto consumers?

  12. Key Concepts • ‘Closed’ to ‘Open’ • Consumers demand it • Pervasive media • ‘Know’ consumers

  13. IBM Business Consulting Services – Media and Entertainment 2010

  14. content trend

  15. ? http://tested.com

  16. ? http://geek.com

  17. outcome

  18. http://alexa.com

  19. http://alexa.com

  20. consumption trend

  21. IBM Business Consulting Services – Media and Entertainment 2010

  22. IBM Business Consulting Services – Media and Entertainment 2010

  23. outcome

  24. ? http://www.engadget.com/2011/05/17/study-finds-netflix-is-the-largest-source-of-internet-traffic-in/

  25. 3 recommendations…

  26. #1 content

  27. IBM Vying for Attention 2001-2005 http://tested.com

  28. branded entertainment IBM Vying for Attention 2001-2005

  29. http://www.youtube.com/watch?v=pe9CVfrfOKo Nike http://www.youtube.com/watch?v=fu3fzu17YBc Nike http://www.youtube.com/watch?v=Ezk0e1VL80o Dodge

  30. #2 platform

  31. http://flickr.com

  32. #3 access

  33. http://www.engadget.com/2010/01/10/disneys-keychest-is-not-drm/http://www.engadget.com/2010/01/10/disneys-keychest-is-not-drm/

  34. Key Concepts • ‘Closed’ to ‘Open’ • Pervasive media • On demand • ‘Know’ consumers

  35. #1 content#2 platform#3 access http://www.javaprogrammingforums.com/images/ipod-touch.jpg http://scrapetv.com/News/News%20Pages/Business/images-4/old-tv.jpg

  36. Media andEntertainment2010 Nick Duger July 12, 2011 IBM Business Consulting Services

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