Brand Management Analysis of Pepsi and Coca Cola in Pakistan

2. Project of Management

3. ShaziaKanwal SummanNiaz HannanSohrab Sultan Mehmood Group Members

4. Brand of Pepsico. • No.1 soft drink in Pakistan • Introduced by Caleb Bradham in 1893 • Operates in more than 156 countries of the world • Head quarter is in New York Introduction of Pepsi

5. Founded by NawabSiddiqueHussainQureshi • In 1971, first plant was established in Multan • Faced severe competition from ”7up” which was established in 1968 • Introduced “Teem” to compete with “7up” • “7up” was acquired by Pepsi, later • Head office is in Lahore Pepsi Pakistan

6. Distribution Centers are in: • Karachi • Lahore • Multan • Gujranwala • Faisalabad • Islamabad Cont’d Pepsi Pakistan

7. Carbonated Water • High fructose corn syrup • Caramel color • Sugar • Phosphoric acid • Caffeine • Citric acid • Natural Flavors Ingredients of Pepsi

8. Brand of Coca Cola Co. • Introduced by John Pemberton in 1886 • Operates in more than 200 countries of world • Head quarter is in Georgia Introduction of Coca Cola

9. Started in Pakistan in 1953 • Head office is in Karachi • Distribution centers are in: • Karachi • Sialkot • Hyderabad • Faisalabad • Gujranwala • Multan • Lahore • RahimYar Khan Coca Cola Pakistan

10. Caffeine • Cocaine • Carbonated water • Sugar • Phosphoric acid • Natural flavors Ingredients of Coca Cola

11. Vision, mission and values

12. "To be the world's best beverage company.” Vision Statement of Pepsi

13. "To be the world's premier consumer Products Company focused on convenient foods and beverages.” Mission statement of pepsi

14. Core values of Pepsi

15. “Be a highly effective and fast-moving organization.” Vision statement of Coca Cola

16. To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference. Mission statement of coca cola

17. Core values of Coca Cola

18. Board of directors of pepsi

19. Board of directors of coca cola

20. Products of pepsico.

21. Products of Coca cola co.

22. Management functions

23. Planning involves • Defining goals • Establishing strategies • Developing plans to coordinate activities Planning

24. Planning • GOAL: to beat competitors and to improve quality • Centralized decisions • Traditional goal setting technique • Formal Planning • Handle unusual situations by conducting special meetings with employees Management Functions of Pepsi

25. Organizing is defined as: • Determining what needs to be done • How it will be done • Who is to do it organizing

26. Work specialization • Team work • Low managerial levels • Training of employees Organizing

27. HRM Department • Planning analysis Department • MRD Department • Audit Department • Production Depatment • Quality Control Department • Inventory Department • Empty stock Department • Sales Department • Post mix Department Departments

28. Leading involves: • Motivating • Working with and through other people to accomplish organizational goals leading

29. High level of motivation • Bonus and salary packages • 5Kg sugar on Eidain • Profit Allowance • Travelling allowance and daily allowance Leading

30. Controlling is defined as: • Monitoring • Comparing • Correcting work performance controlling

31. Audit of accounts • Top level management has proper check and balance on lower level management • Each manager has one assistant manager to check the performance of staff employees • How to solve conflicts between employees? Controlling

32. Planning • GOAL: To ensure proper delivery of products to customers • Rational decisions • Centralized decisions • Traditional goal setting technique • Formal Planning Management functions of Coca Cola

33. High formalization • Team work • Training of employees Organizing

34. HRM Department • Account Department • Marketing Department • R&D Department • Sales Department • IT Department DeparTments

35. Discuss with employees various problems faced by them • Bonus and salary packages • Incentives like TA, DA • Social with employees Leading

36. Check and balance on employees • Take action against problem creators • Control proper distribution of products • Compare stated and real goals • Manager in every field to control activities in that department Controlling

37. SWOT Analysis

38. STRENGTHS • More brands than its competitors like Coca Cola, Amrat Cola • Most preferred soft drink in Pakistan • Low employee turnover rate • Discount schemes for customers from time to time • More brand loyal customers • Sponsors sports, musical concerts, walks SWOT Analysis of Pepsi

39. Low foreign investment • No discount or incentives for retailers • Not considering important outlets like hotels, canteens, colleges Weaknesses

40. Launch products in areas where Coca Cola has not made supply • Provide refrigerators where Coca Cola has not provided • Increase the sales through increase in investment in musical concerts and cultural shows Opportunities

41. PEPSI stands for “Pay Each Penny to Save Israel” • Increased taxes • Coca Cola is a strong competitor of Pepsi • Local brands • Other drinks like juices Threats

42. STRENGTHS • Brand Name • Most preferred drink in international market • Captures all the outlets of Railway stations • Foreign investment Swot analysis of coca cola

43. No discount schemes for customers and distributors • High employee turnover rate • Less carbonated as compared to Pepsi • Less brands than Pepsi • Pepsi captures the outlets of airport • Lack of popularity of many Coca Cola brands weaknesses

44. Advertise less popular brands • Purchase rising brands • Increase number of distribution centers • Offer scholarships for students • Sponsor Pakistan Hockey Team opportunities

45. Tough competitors like Pepsi • Govt. policies • Threat of Health Minister • Public Pressure Groups • Other drinks like juices threats

46. Analysis of financial statements

47. Financial Statement analysis

48. Balance Sheet Analysis

49. Analysis of Balance Sheet

50. Consumer Analysis of Pepsi and Coca Cola