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Advancements in Electronic Ink Technology for Retail Signage Management

This project, presented by Group #1 at UCLA in March 2002, explores the innovative Electronic Ink technology developed by Gyricon Media, Inc. Originally conceptualized in the 1970s and revived in the early 90s, Electronic Ink offers a cost-effective solution for retail signage. Benefits include significant labor and material savings, enhanced price accuracy, and dynamic pricing capabilities. The presentation outlines strategic partnerships, market analysis, and recommendations for accelerating development and market entry while managing competition and attracting investors.

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Advancements in Electronic Ink Technology for Retail Signage Management

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Presentation Transcript

  1. Electronic Ink Project Prof. L.G. Cooper Product Management in The Digital Economy Anderson School March 2002 Group #1 Judith Marcelo Alex Balcells Fernando López Tomás Núñez Cristian Lueg Jorge Román Joaquim Lizondo

  2. Agenda • Electronic Ink Overview • The Company. Gyricon Media Inc. • The Market: Retail Signage Market • Bayesian Network • Sensitivity Analysis • Recommendation • Q & A

  3. Electronic Ink Overview • Conceptualized in the 70s. • Revived in the early 90s. • Material that is processed into a film for integration into electronic displays - e.g. sign labels, PDA, cellular phone, e-book reader.

  4. Electronic Ink Overview Beads Film E-paper Voltage

  5. The Company - Gyricon • Group that started the concept at Xerox PARC. • Spinned off from Xerox in 2000 • Headquartered at Palo Alto, California with office in Massachusetts; same backyard of its only competitor - E-Ink Corporation.

  6. The Retail Signage Market • Point of purchase is an integral element in the advertising arsenal • Each week Target delivers 3 planeloads of signs from the company’s production center • Spends $250,000 per week on changing signs • Home Depot carries 5 million sku’s; 14,000 of these items change prices on any given day. • Fines are served for violations of the state's item-pricing laws.

  7. The Retail Signage Market

  8. The Projected Key Benefits • Cost savings in labor, materials, logistics and price accuracy fines • Price Integrity • Positive Customer Response • More effective promotions • Dynamic pricing

  9. Airports, train stations.. Cell phone Wireless PDA Traffic Signage E-book reader Retail Signage The Retail Signage Market Bowling Strategy Energy c. + Flexibility ++ Price ++ Legibility ++ Color - Video -- Energy c. + Flexibility = Price + Legibility ++ Color - Video -- Energy c. +++ Flexibility ++ Price ++ Legibility ++ Color + Video -- Energy c. + Flexibility = Price ++ Legibility ++ Color - Video --

  10. Bayesian Network Bayesian Network slide (E-INK PROJECT). UCLA, March 2002

  11. Bayesian Network’s Major Parts Bayesian Network’s parts slide (E-INK PROJECT). UCLA, March 2002

  12. Strategic Partnership Strategic Partnership slide (E-INK PROJECT). UCLA, March 2002

  13. End User Acceptance End User Acceptance slide (E-INK PROJECT) E-ink Project. UCLA, March 2002

  14. Technology Threat Technology Threat slide (E-INK PROJECT). UCLA, March 2002

  15. Company Threat Company Threat slide (E-INK PROJECT). UCLA, March 2002

  16. Results

  17. Results

  18. Sensitivity Analysis

  19. Sensitivity Analysis

  20. Recommendation • Speed up the development of the electronic ink technology together with the partners. • Move rapidly in the Retail Signage Market. • Be on the watch out for other competitors. • Develop and attract more investors to the business.

  21. Thank You!

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