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Good Public Relations & Good Governance: Are They Related?

Good Public Relations & Good Governance: Are They Related?. Cheung Chor-yung. The Skeptics. Good governance will publicize by itself (Traditional wisdom) Government is about to get down to real business; there is little room for PR (Mr Tung Chee-hwa before 2000)

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Good Public Relations & Good Governance: Are They Related?

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  1. Good Public Relations & Good Governance: Are They Related? Cheung Chor-yung

  2. The Skeptics • Good governance will publicize by itself (Traditional wisdom) • Government is about to get down to real business; there is little room for PR (Mr Tung Chee-hwa before 2000) • Government PR is just for show, it cannot improve the quality of governance (Margaret Ng)

  3. The Thesis of this Lecture • Although good government PR, properly understood, is not a sufficient condition for good governance, it is nevertheless a necessary condition in a modern, open, and complex society like Hong Kong

  4. The Last Governor and the First Dose of Assertive Government PR • The coming of Governor Chris Patten and his ideas of government PR: http://www.cityu.edu.hk/dss/ood/cr

  5. Patten’s Ideas of Government PR • Part of the strategic planning for policy • Media relations: part of the game plan • Gauging public mood and opinion • Image/Perception building • To keep in touch with stakeholders (London, community leaders, and the public) • To gain respect, allegiance, legitimacy, and to mobilize for support

  6. Face to Face with the Governor: Patten as an Example http://www.cityu.edu.hk/dss/ood/cr/main

  7. Reaching out Friendly gestures Responding to public’s views directly and openly Meeting people from all walks of life Good preparation and anticipation Effective and practical solution Setting the agenda and adopting a focused approach Quick, proper, and witty response The Example: How Good PR & Good Leadership are related

  8. The Case of Tung Chee-hwa • “Kissing baby” vs. “Executive Lift” • How to respond to polling results? (Cf http://www.cityu.edu.hk/dss/ood/cr/main • Lesson learnt (Video: Tung Chee-hwa and Chan Kai-tai)

  9. Government PR: Justifications • Democratic government must report its activities to the citizens • Effective government administration requires active citizen participation and support (From Center, Cutlip, & Broom, Effective PR, 2000) • Open society requires open government: reaching out + political leadership

  10. PR, Communication, & Leadership “Poor Public Relations & Political Inexperience: the Leadership of Mr Tung Chee-hwa” PR is perception, but it is more than just perception; so it is not only for show PR is communication. Without it, the problem is not only no publicity, but misinformation: the Housing Policy Saga PR is political leadership: it calls for effective and demonstrative solutions; it calls for a focused and disciplined approach; and it calls for thorough preparation, anticipation, and consideration before a policy is made or delivered

  11. Government CR/PR: Purposes • To inform the community • To consult public opinion • To provide feedback • To explain public policy • To educate • To mobilise support • To enhance effective governance: empowerment & participation

  12. APIs Publicity Open houses & tours Public speeches Official visits Presentations Exhibitions Annual reports etc. Meetings with community leaders Media sessions Question times in the LegCo Meet the public Activities

  13. Converting social & political values into governmental goals Bureaucratic goals Vs. Societal goals Problems of implementation Vagueness of social effectiveness Multiple relevant publics Political constraints Public scrutiny Confidentiality, legal requirements, equity Rulers Vs. the ruled The Challenges

  14. Hong Kong Government’s PR/CR Structure I • Government Secretariat • Director of Chief Executive’s Office • Secretary for Home Affairs • Secretary for Commerce, Industry & Technology • Adm. Ass/Information Ass

  15. Hong Kong Government’s PR/CR Structure II • Government Departments • Department of Information Services • Department of Home Affairs • Radio Television Hong Kong

  16. Hong Kong Government’s PR/CR Structure III • Specialised CR • Police Public Relations Branch • Housing Department • ICAC CR • Equal Opportunities Commission • Administrative Complaints Commission etc..

  17. Hong Kong Government’s PR/CR Structure IV • Committee on Smoking & Health • Consumer Council • Family Planning Association etc..

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