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Improvement of Fruit drying Quality to create EU market opportunity

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len
9 diapositives · 217 Views · Jul 16, 2014

This project aims to improve the fruit drying quality at NUCSL, a cooperative of 200 Ugandan farmers, to access lucrative EU markets. After successfully outsourcing pineapple drying in 2006, it established a factory with government and Swiss support. Despite weaknesses like a lack of a food safety plan and limited market reach, there are significant opportunities in countries like the UK, Germany, Italy, France, and the Netherlands. By implementing a HACCP plan and developing marketing strategies, NUCSL can boost farmers' livelihoods and increase exports to the EU.

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  1. Improvement of Fruit drying Quality to create EU market opportunity Edith Kunihira June 2010

  2. Background • NUCSL is a cooperative of 200 fruit farmers based in the central part of Uganda • 2006- Outsourced drying of pineapples and sent samples to Austria- Quality well received • 2007- Received grant from government to construct own fruit drying factory • 2009- Received funding from Swiss Contact for organic conversion with AE as service provider

  3. Brief Analysis Weaknesses • No food safety plan in place in factory • Available market for only one quarter of what the farmers’ produce Opportunities • Potential market- UK, Germany, Italy, France and Holand largest importers of dried fruit and vegetables • Increased consumer awareness about healthy living

  4. Purpose • Project will enable NUCSL factory produce high quality dry fruit that can be marketed in the EU for high returns

  5. Goal and Objectives • Ultimately, aims at improving livelihoods of NUCSL farmers by linking them to sustainable markets This will be achieved by • Improving product quality by setting up and implementing HACCP plan for NUCSL factory • Developing Market strategies to increase exposure in EU market and create business partnerships

  6. Actions (1)

  7. Actions (2) 2. Developing Market strategies to increase exposure in EU market and create business partnerships

  8. Criteria for success • HACCP certificate by end 2011 • At least 2 new business partners by end 2011 • Exports of at least 80% of farmer produce to the EU by 2012

  9. THANK YOU!