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Effective Communication Strategies for Membership Recruitment and Retention

Discover actionable communication strategies to enhance member engagement in your organization. This guide emphasizes the importance of communication beyond words, focusing on recruitment and retention. Learn how to identify potential members within your jurisdiction by utilizing resources like Grand Lodge lists, and create targeted outreach efforts. Dive into effective retention techniques that keep members engaged through newsletters, email blasts, and surveys. Ensure that your members feel valued and part of a community, as every communication effort impacts your membership journey.

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Effective Communication Strategies for Membership Recruitment and Retention

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  1. COMMUNICATINGWITH YOUR MEMBERS More than Just Words… It’s About Action.

  2. Communicating with your MembersMore than Just Words… It’s About Action Communication “Hot Topics” (Our Target Focus this Morning) Communication Strategies Geared Toward: ● Membership Recruitment ● Membership Retention

  3. Communicating with your MembersMore than Just Words… It’s About Action Hot Topic No. 1 - Membership Recruitment What Does this Mean? For the Two Years Surveyed, More than 75% of the Class Members Have Been Master Masons for Less than Two Years! Based on Incoming Classes from November 1, 2007, through March 27, 2010, for the Valley of Chicago.

  4. Communicating with your MembersMore than Just Words… It’s About Action Hot Topic No. 1 - Membership Recruitment ACTION ITEM Work with your Grand Secretary to Obtain a List of the Master Masons in your Jurisdiction. Using the Grand Lodge’s List, Identify those Members Who (1) Live Within the Territory of Your Valley but (2) Have Not Yet Joined Scottish Rite, and (3) Have Been Raised within the Last TWO YEARS. This Becomes Your Target List. Mail Each Member on Your Target List an Invitation to Join the Valley at Your Next Degree Opportunity. • TIP: Spend Time Brainstorming & Developing What Your Next Degree Opportunity Will Be! Think Inspiration, Convenience, and Enjoyment…

  5. Communicating with your MembersMore than Just Words… It’s About Action Hot Topic No. 2 - Membership Retention The Key to Retention is to Keep Members Engaged! • But How? • Newsletter • Email Blasts • Website • Direct Mailings • Telephone Calls • Upcoming Events • Member Surveys BOTTOM LINE: If Scottish Rite is a Journey, it is Up to Us to Ensure that the Journey Does Not End!

  6. Communicating with your MembersMore than Just Words… It’s About Action Hot Topic No. 2 - Membership Retention ACTION ITEM Review Your Valley’s Primary Communication Medium(s) for Relevancy & Timeliness & Degree of Engagement • TIP: Incentives to Participate Do Work!

  7. Communicating with your MembersMore than Just Words… It’s About Action CONSIDER THIS… Every Communication Your Valley Makes Directly Affects its Membership Efforts

  8. Communicating with your MembersMore than Just Words… It’s About Action One Last Thought… The Best Form of Communication is FREE

  9. COMMUNICATINGWITH YOUR MEMBERS More than Just Words… It’s About Action.

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