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Communicating with your Constituents

Discover how to enhance your office's communication with constituents through a strategic approach to mail. Swift and responsive, our method emphasizes turning around regular mail within two weeks while remaining concise and engaging. By including a call to action and a reply device, you can foster participation. Learn to set monthly goals with targeted mailing strategies based on demographic, behavioral, and geographic data. From event-based mailings to specific audience issues, transform your mailing strategy from reactive to proactive for greater impact.

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Communicating with your Constituents

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  1. Communicating with your Constituents

  2. Reactive Mail • Swift – Most offices are able to turn around regular mail in 2 weeks • Responsive – mail should be short and to the point • Inclusive/Call to action – Invite them to participate by including a reply device

  3. Who is your office “Reacting” to?

  4. IL-06 Turnout Increase

  5. Targeted Communications Calendar Monthly Goals Week 1: TTH – 100k, Glossy Mail Piece – 40k Week 2: Targeted Mailing 2-5k Week 3: TTH – 100k Week 4: Targeted Mailing 2-5k

  6. Targeted Mail Is Proactive, Not Reactive Narrowing the Universe Aristotle for Unlimited Lists • Demographic Characteristics • Purchasing and Subscription Behavior • Geography

  7. Targeted Mail Is Proactive, Not Reactive Selecting Topics • Noncontroversial • Issues with a specific audience • Light touch • Repetition

  8. Targeted Mail Is Proactive, Not Reactive Event-Based Mailings • New Movers • School Visits • Factory Tours • DC Meetings

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