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Cisco Unified Computing: the revolution as an x86 virtualization platform

Cisco Unified Computing: the revolution as an x86 virtualization platform. Richard Allen. UCS, Cisco Europe. 19 May 2011. Changing the Game with Cisco UCS. UCS Momentum, Intel relationship and performance. Cisco’s approach to x86 computing.

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Cisco Unified Computing: the revolution as an x86 virtualization platform

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  1. Cisco Unified Computing:the revolution as an x86 virtualization platform Richard Allen UCS, Cisco Europe 19 May 2011

  2. Changing the Game with Cisco UCS UCS Momentum, Intel relationship and performance Cisco’s approach to x86 computing Cisco UCS virtualization platform & unique values Storage partnerships, whole offers and architectural approach Results, success stories and case studies

  3. Why has Cisco entered the server market? Vision in a commodity marketplace • Unified I/O – more efficient use of LAN & SAN networks • Extended memory – reduce ISV licensing costs • Virtualization – increase VM density Launched in mid-2009 • Rackmounts and blades • Virtual Interface cards • Simplified management & Service Profiles

  4. World Records – with Intel E7 CPU http://www.cisco.com/en/US/prod/collateral/ps10265/le_pb_world_records.pdf http://www.intel.com/performance/server/xeonE7/summary.htm

  5. UCS & Oracle Achieve World Record Result Juan Loaiza, senior vice president, Systems Technology, Oracle:  "Oracle software running on Cisco UCS Blade and Rack Servers using Intel Xeon processors easily outperformed IBM's software stack running on Power7 servers.”  Oracle Press release: http://www.oracle.com/us/corporate/press/344155 Cisco Whitepaper: http://www.cisco.com/en/US/prod/collateral/ps10265/LE_737008_PB_SpcejEnt.pdf March 16, 2011

  6. seriouslywe sell servers. UCS MomentumApril 2011 5400+ UCS CUSTOMERS Jan2010: 400 April2010: 900 July2010: 1700 Oct2010: 2800 Jan2011: 3820 Apr2011: 5400 $900M+ Revenue, annualized Oct2010: $500M Jan2011: $650M Apr2011: $900M

  7. Server challenges and Cisco's approach

  8. Evolution of the Mini-rack Architecture… Duplicate Infrastructure for Every 16 Servers Traditional Rack Divide into Mini-Racks Blade Mini-Rack 1 (16 blade servers) Blade Mini-Rack 2 (16 blade servers)

  9. Mini-racks versus a Cisco UCS System Cisco approach Legacy approach Multi-Chassis Identity Management (additional redundant Servers) Fabric Interconnect A Fabric Interconnect B Health & Monitoring (additional redundant Servers) Multi-chassis Identity Management Health & Monitoring Ethernet Ethernet FibreChannel FibreChannel Blade & Chassis Configuration Management Management Ethernet Ethernet Servers 1-8 Servers 1-16 Servers 17-32 Servers 33-48 Servers 81-96 Servers 65-80 Servers 49-64 Servers 97-112 FiberChannel FiberChannel Servers 9-16 Servers 17-24 Servers 25-32 Servers 33-40 Servers 41-48 Servers 49-56 Servers 57-64 Servers 65-72 Servers 73-80 Servers 81-88 Servers 89-96 Servers 96-104 Servers 105-112

  10. Cisco UCS scaling • Two Fabric Interconnects plus one chassis • All hardware management tools included • Plug in new chassis • Connect two cables per chassis • Use UCS Manager to move or create workloads • Economical to scale • Easy additional resource • Predictable scalability

  11. Cisco’s Server Connectivity RevolutionChassis Remote Line Cards Eliminate Blade Complexity LAN Blade Chassis Hypervisor Eth0 Eth0 Eth0 Eth0 Virtual Machine 1 Virtual Machine 2 Virtual Machine 3 Virtual Machine 4 OS OS OS OS

  12. Cisco’s Server Connectivity RevolutionServer Remote Line Cards Restore Visibilty to VMs LAN Blade Chassis Eth0 Eth0 Eth0 Eth0 Virtual Machine 1 Virtual Machine 2 Virtual Machine 3 Virtual Machine 4 OS OS OS OS

  13. Cisco Server offerings

  14. UCS Compute Options C260 M22-Socket Intel E7-2800, 16 Disks, 64 DIMM, 6 PCIe 2U

  15. UCS C-Series Rack Servers

  16. B-Series Family Comparison

  17. Server [business] technology

  18. Cisco UCS Service Profiles gives stateless computing • Like a software SIM card for your UCS servers • Bundled with all server purchases • Brings some virtualization functionality to physical bare-metal installations • Contains all personality settings of a server – firmware revision, boot order, LUN mappings, VLANs, QoS settings... • Migrate an application between servers for any purpose – upgrade, maintenance, performance – with just a reboot of the physical server

  19. Large memory to increase virtual density

  20. UCS Memory flexibility 2GBDIMM ~ $100 8GBDIMM ~ $800

  21. Wire once...change storage in seconds LAN/SAN Uplinks • Dynamic bandwidth allocation: set platforms and ceilings • Change from iSCSI to FC to NFS without touching a cable 20Gb/s 40Gb/s 80Gb/s

  22. Cisco UCS Manager integration • Manage UCS with Industry Standard Tools Accelerate with Automation Maintain IT Best Practices Map Service Catalogs to UCS Policies Deep Functional Integration Application Stack Third Party Management OS and Software Management Service Orchestration Provisioning and Configuration Monitoring and Analysis Cisco UCS Manager Cisco UCS Platform Visibility and Control Unified Control API Service Profiles Cisco UCS Pools

  23. Storage partnerships

  24. Cisco Solutions and Cisco Validated Designs • End-to-end whole solution stacks • Reduce number of meetings required with technology partners • Reduce time to deployment • Increase agility with Service Profiles • Tidal and NewScale are key solutions for solution selling • Customers need ROI, agility and whole offers, not a collection of pieces to integrate & assemble

  25. Virtualization: Cisco Validated Designs New Validated Designs for Desktop Virtualization Cisco UCS, Citrix XenServer and XenDesktop and NetApp Storage • “Reference Architecture–Based Design for Implementation of Citrix XenDesktop on Cisco Unified Computing System, Citrix XenServer, and NetApp Storage” Cisco UCS, VMware vSphere, Citrix XenDesktop, and NetApp Storage • “Reference Architecture-Based Design for Implementation of Citrix XenDesktop on Cisco Unified Computing System, VMware vSphere and NetApp Storage” Cisco UCS, VMware vSphere and View, and NetApp Storage • “50,000 Seat VMware View Deployment with Windows 7”

  26. NetApp FlexPod™: The Most Efficient Journey to the Next Generation Data Center • Standard, pre-validated, best-of-breed infrastructure building blocks • Flexible: One platform scales to fit many environments, mixed workloads • Add applications, and workload – scale up and out • Simplified management, repeatable deployment • Secure multi tenancy solution • Included data protection • Design and sizing guides • Services: facilitate deployment of different environments Cisco UCS B-Series UCS Manager Cisco Nexus NetApp FAS 10GbE/FCoE

  27. VCE Technologies: Cisco & EMC Solutions VentureUnique Build/Operate/Transfer model to speed customer adoption Solution Description Build Operate Transfer • Assessment/ design services • Provision new environment • Operation by Acadia staff • Ongoing PMO/ governance • Skill training and transfer • Primary support and remote management • Transfer • Licensing Acadia IP • Ongoing subscription (portal) • Standardized on Vblock architecture • Focused on virtualized data center market • Provide services direct and through channels/services providers • Designed to enable a world-class ecosystem of outsourcers, system integrators and service providers • Robust business models including both traditional and utility consumption Data Center Management Virtualization Server Network Storage Imagine the power of three … Offering end-to-end enablement addressing people, process and technology

  28. UCS & Microsoft SQL Server – 16 May 2011 Based on Cisco UCS C-Series Rack Mount Servers, these reference architectures are designed to meet the needs of small, medium-sized and large enterprises with additional storage options Fast Track Data Warehouse for Cisco UCS • Simplifyssystem selections based on the performance, capacity, scalability and pricing OLTPreference configuration for Cisco UCS: • Further reduce deployment complexity and TCO by providing UCS design guidelines

  29. Results

  30. Cisco-on-Cisco Results: ROI Achieved by Cisco IT AverageTCO AverageTCO AverageTCO 35% Physical, 65% Virtual,Unified Computing Platform,100% Automated 40% Physical, 60% Virtual,Legacy Computer Platform -37% -32% 100% Physical,Legacy Computer Platform Unified Computingand Automation Virtualization Speed of delivery6-8 Weeks Speed of Delivery 2-3 Weeks Speed of Delivery 15 Minutes IT Maintenance / IT Innovation 70/30 IT Maintenance / IT Innovation 40/60 IT Maintenance / IT Innovation 60/40

  31. Recent European UCS wins

  32. Changing the Game with Cisco UCS UCS Momentum, Intel relationship and performance Cisco’s approach to x86 computing Cisco UCS virtualization platform & unique values Storage partnerships, whole offers and architectural approach Results, success stories and case studies

  33. Richard Allen • UCS, Cisco Europe • 19 May 2011

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