1 / 19

Agenda

Agenda. About Toyota……….………Kevin Industry Analysis…………Terrence Company Analysis……….Kevin Competitor Analysis…….Zared Recommendations……….Kevin Conclusion……………………Zared. Founder. Kiichiro Toyoda. Products. Type A engine First engine Toyota Model AA First passenger car Pacific War

leon
Télécharger la présentation

Agenda

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Agenda About Toyota……….………Kevin Industry Analysis…………Terrence Company Analysis……….Kevin Competitor Analysis…….Zared Recommendations……….Kevin Conclusion……………………Zared

  2. Founder • Kiichiro Toyoda

  3. Products • Type A engine • First engine • Toyota Model AA • First passenger car • Pacific War • First big contract • Toyota crown • First Japanese car exported

  4. Toyota Now • Management Team • Best in the business • International activities • Manufacturing plants • Non – Automotive activities • Robots Toyota PresidentKatsuaki Watanabe

  5. Industry Analysis • How it started • Where it’s now • The future

  6. Engines • Steam • Internal combustion • Hybrids

  7. Currently • Image • Accessories • Speed and Power

  8. The Future of the Industry • Getting Smarter or more Lazy • GPS • Automatic Parallel Parking

  9. Company Analysis • Strengths & weaknesses • Net Profit Margin • Market Share

  10. Strengths • Manufacturing Philosophy • TPS • Reputation • Reliability • Durability

  11. Weaknesses • Theft • Camry

  12. Weaknesses • Local Market • Japan

  13. Major Competitors • MAZDA – Affiliate of Ford Motor Company • Founded in Japan in 1920 • Started From making Machine Tools and Weapons for the Japanese Military • NISSAN • Founded in Japan in 1932 • Started by building only Trucks right away • HONDA • Founded In Japan in 1948 • Started by selling piston rings in 1938 to TOYOTA • Facility then destroyed During World War II • Then In 1948 started producing Autos

  14. Competitor Analysis Sales Comparisons (Fiscal Year ending March 2006) Source: www.corporativeinformation.com

  15. Competitor Analysis(How They Compete – Best Selling Sedan) • Mazda • 14 Different Models • 2007 Mazda 6 – Starting at $19,725 to $28,590 • Nissan • 12 Different Models • 2007 Nissan Altima – Starting at $19,800 to $27,385 • Honda • 16 Different Models • 2007 Honda Accord Sedan – Starting at $18,625 to $27,400 • Toyota • 21 Different Models • 2007 Toyota Camry – Starting at $18,270 to $24,700

  16. Recommendations • Short term • Youth market • Staying reliable • Long term • Strengthen local market • Dominate the Hybrid industry • Expand away from the United States

  17. Conclusion “MOVING FOWORD”

  18. Thank You

More Related