It must change: creating value in a network environment

1. It must change:creating value in a network environment Lorcan Dempsey CSU Libraries Conference Fort Collins Library renaissance: perspectives for the digital age 24 October 2006

2. Overview

3. The web came … Regardless of these advances, many library websites continue to replicate the physical and functional organization of the traditional library. Web-based access to services has evolved as a thin veneer over library technical infrastructures that were designed to support traditional library services. As such, library websites are typically organized around library functions (interlibrary loan, circulation, reference) or existing information stores (the card catalog, print indexes). Krisellen Maloney

4. The web came inside … Then • We can no longer expect people to come into the library. Now • We can no longer expect people to come to the library website.

5. Thinking about uses • Thinking about provision Structural changes in new environment … … require … … rethinking how we do things.

6. The web is inside? • netWorkflow … • A web: multiple paths and interfaces … • Disclosure vs discovery … • Supporting asset management … • The long tail … • Moving to the network level …

7. Networkflow Libraries serve research, learning and personal development. The focus should be on how the network is changing research, learning and personal practices, and how libraries respond. Not on internal library operations and technologies. People used to build their workflow around the library. Now the library needs to build its services around people’s workflow. People have their own favorite tools, techniques and services.

8. Gather – create - share Raymond Yee URL is currency

9. Zotero

11. University of Minnesota http://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

13. Netvibes, onfolio, my yahoo, myspace, RSS aggregator, … Self assembled digital identity Prefabricated (e.g. CMS) Database > website > workflow

14. Multiple paths and interfaces • No single site is the sole focus of a user’s attention • The network is the focus of attention. • The library needs to be in multiple places, ‘in the flow’.

15. Google scholar

16. Virginia Tech resolver

24. ‘2 clicks to full-text’ Integrate ‘find articles’ service with other services ‘Variety of pathways’ Metasearch appropriate databases from course pages Innovative Uses of Metasearch: Rethinking Metasearch for a Better User Experience David Lindahl & Jeff Suszczynski, U Rochester

25. Webtops Course pages Course management system Citation managers Social bookmarking URL RSS OpenURL Remix: web services

26. Disclosure and discovery • How do people discover materials of interest? • Search engines and other web resources • Bibliographic/citation chaining • Colleagues/Friends. • DEFF report: people turn to library to retrieve materials not to find them. • If ‘discovery’ is limited at the library, can we ‘disclose’ library resources in the places where discovery happens? User expectations and requirements in relation to the hybrid library. http://www.deff.dk/content.aspx?itemguid={B8D2E65C-665F-48E7-A60B-5C10762F88E4}

27. Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

31. Insitutional assets Creation to curation Support for gather, create share Supporting asset management …

32. OCLC adaptation of Liz Lyon

33. ‘Institutional repository’ Learning materials Data curation ePrints Local history Institutional websites (curricula, course calendars, annual reports, …) Ingest and persistently manage websites of interest to courses, etc. Materials cited in institutional papers Special collections. Digital archives of faculty. A growing archival perspective

34. Provenance Evidential integrity Citability Versions

35. Aggregate supply : aggregate demandLong tail Library “Inventory” 20% head 80% long tail Libraries aggregate supply at the local level… “About the only places you could explore outside the mainstream were the library and the comic book shop.” Chris Anderson, “The Long Tail”

36. URL is the currency of the web

37. The long tail Systemwide efficiences • Aggregation of supply • Unified discovery • Low transaction costs • Aggregation of demand Impact?

38. Aggregate supply? 1.7% of circulations are ILLs (60% of aggregate G5 collection owned by one library only) Aggregate demand? 20% of collection accounted for 90% of use (2 research libraries over ~4 years) Each book its reader Each reader his/her book Libraries and the long tail dynamic

39. Aggregate demand In the flow: syndicate data and services to where people are Google Worldcat Project into course management systems Be downstream from major web services Move to a higher level E.g. Ohiolink Aggregate supply Integrated discovery to delivery of materials Integrated discovery Resolution ILL, POD, access to circulation Speedy predictable delivery

40. Moving to the network level In the lone houses and very small villages which are scattered about in so desert a country as the Highlands of Scotland, every farmer must be butcher, baker and brewer for his own family. Adam Smith

41. Trajectory … Then • Cataloging & resource sharing • A&I and e-Journals • Collections Now • Create value for users in increasingly complex environment • More will move to shared network environment.

42. Collections Shared offsite storage Aggregate and analyse digital collections Institutional repository Digital storage and preservation Social and consumer environments Social networking services: tagging, reviews, recommendations Share mobilizing approaches Virtual reference D2D Consolidated discovery Knowledge base Resolution - Service routing – fulfillment Business intelligence Synthesize and mobilize shared usage data Recommendation, management decisions Digitization and offsite storage Multilevel approach to …

43. Insanity is doing more of what you are already doing and expecting a different result. Newt Gingrich quoting Albert Einstein!

44. The web is inside? Networkflow The long tail Supporting asset management Discovery to disclosure A web: multiple paths Moving to the network level