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Video 1

Video 1. Newspaper Media: Top Ten Competencies. 2010. Reach. 165 million adults read. a newspaper in print or online in the past 7 days. –– Scarborough Research, 2010. Video 1. Locally Ubiquitous. There are 7500 local newspapers in the U.S. . –– Editor and Publisher, 2010. Video 2.

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Video 1

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Presentation Transcript

  1. Video 1

  2. Newspaper Media: Top Ten Competencies 2010

  3. Reach

  4. 165 million adults read a newspaper in print or online in the past 7 days. –– Scarborough Research, 2010

  5. Video 1

  6. Locally Ubiquitous

  7. There are 7500 local newspapers in the U.S. –– Editor and Publisher, 2010

  8. Video 2

  9. Platform Agnostic

  10. 102 million unique visitors to a newspaper Web site last month –– comScore, 2010

  11. Video 3

  12. Credibility reader

  13. Newspaper websites rank first in trustworthiness, credibility and most informative –– comscore, 2010

  14. Video 4

  15. Engagement

  16. 82% of Adults took action with a newspaper insert in the past 30 days –– MORI, 2009

  17. Video 5

  18. Primary Source

  19. Newspaper Advertising First for shopping planning and purchase decisions among all media –– MORI, 2009

  20. Video 6

  21. Non Readers Use

  22. 36% of non-readers “used” a newspaper in the past week –– MORI, 2009

  23. Video 7

  24. Scale

  25. Newspaper’s Upscale Reach 80% of adults with incomes of $100,000 85% of adults with post graduate work 79% of adults in professional positions –– Scarborough Research, 2010

  26. Video 8

  27. Fresh

  28. Newspapers provide 61% of original fresh reporting –– Pew Research Center, 2009

  29. Video 9

  30. Top Local Sites

  31. Newspaper Web sites are number 1 in each of the top25 markets –– comScore, 2009

  32. Video 10

  33. “My Newspaper”

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