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Transforming Mobile Broadband: Leveraging Innovative Business Models and Technology

The PBBA showcases a revolutionary business model for mobile broadband wireless access, harnessing partner strengths to significantly reduce time to market while effectively sharing risks and rewards. By adopting flexible regulatory policies, this model stimulates competition in the broadband market, making new services accessible to consumers. The iBURST technology exemplifies efficient service delivery through advanced TDD and adaptive antennas, providing superior spectral efficiency compared to 3G. Our experience in Australia highlights the opportunity for non-traditional entrants to thrive in an unmet demand landscape.

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Transforming Mobile Broadband: Leveraging Innovative Business Models and Technology

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  1. Summary • PBBA demonstrates the benefits of a new business model for introducing mobile broadband wireless access service • Leverages partners’ strengths and core competencies • Reduces time to market • Shares risks and rewards • To learn more visit PBBA at http://www.pbba.com.au • Flexible regulatory policies can stimulate a competitive broadband wireless access market • New services available to consumers • Supports focus on economics of service delivery, service consumption • Greater accessibility of markets to new/non-traditional entrants • Our Australian experience is a near-ideal confluence • demand unmet by traditional wireless/wired alternatives • flexible-use and affordable TDD spectrum • economic, efficient broadband wireless technology • iBURST leverages the benefits of TDD and adaptive antenna technology in a mobile broadband wireless access system • Spectral efficiency significantly greater than 3G systems • Deployable in a 5-10 MHz (unpaired) band, optimizes use of scarce mobility spectrum • Economics of deployment allows DSL competitive pricing • Real world experience supports future standardization in IEEE802.20

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