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Career Development in the Tourism Industry

On October 12, 2012, Ms. Fe Abiling Yu, Vice President of the Inbound Philippine Travel Agencies Association, shared vital insights on career development within the tourism sector in the Philippines. Highlighting the country's rich landscape with 17 regions and numerous municipalities, she discussed the significant traffic growth in tourism and the need for a skilled workforce. With ambitious targets for tourist arrivals and infrastructure development, Ms. Yu emphasized the importance of cultural tourism and bridging employment mismatches to create opportunities for a better future in the industry.

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Career Development in the Tourism Industry

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  1. Career Development in the Tourism Industry Ms. Fe Abling Yu Vice President for Inbound Philippine Travel Agencies Association October 12, 2012

  2. CEBU BOHOL ALBAY BACOLOD VIGAN BORACAY PALAWAN

  3. Philippines • 17 Regions • 80 Provinces • 140 Cities • 1,494 Municipalities • 42,027 Barangays • Population of 92,337,852 (NSO, 2010)

  4. PHILIPPINES…in the scheme of things • Global Traffic: 2.8 Billion • Philippine Traffic: 52.07M (2011) • Aircraft Movement: 501,117 (2011) *Data from NSCB and IATA

  5. 3.92M 2011 • 2.14M 2012 Jan-July • Target 2016: 10M *Data from DOT TOURIST ARRIVALS

  6. 15,030 additional rooms • 212 new accommodation establishments to open *Data from DOT ACCOMMODATIONS STATISTICS

  7. Skilled and Motivated Workforce Paradigm Building Intuitive Laws, Regulations & Policies Infrastructure Development and Roadmap Tourism Development Skilled & Motivated Workforce Integrated Management System Enabling Technology

  8. From Presidential Communication Development and Strategic Planning Office Tourism Briefer

  9. Employment Opportunities

  10. Tourism Share in Philippine Employment * According to the NTDP

  11. Tourism Share in Philippine GDP * According to the NTDP

  12. Graduates * Data from NSO

  13. Growth of 4.2% per year (1980–2020) to 3.3% (2010–2030) * Data from UNWTO Highlights 2012

  14. * Data from UNWTO Highlights 2012

  15. Characteristics that should be embodied • Culture of Tourism • Making every town, city, or province tourist worthy • What benefits the tourists, will benefit the community as well • Where tourism exists, poverty retreats

  16. Employment Mismatch • There are a lot of requirements for employment for tourism, how come we are not getting our fair share of applicants? • Are the skill sets – hard and soft, in existence for those who want to be hired? • Are those looking for jobs willing to be entrepreneurs?

  17. Thank you!

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