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Change a Light, Change the World 2007 CFL Markdown Promotion

Change a Light, Change the World 2007 CFL Markdown Promotion. Objective. To achieve residential sector energy savings, quickly and easily To offer utilities an opportunity to participate To encourage consumers to buy and install high-quality, ENERGY STAR specialty CFLs

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Change a Light, Change the World 2007 CFL Markdown Promotion

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  1. Change a Light, Change the World2007 CFL Markdown Promotion

  2. Objective • To achieve residential sector energy savings, quickly and easily • To offer utilities an opportunity to participate • To encourage consumers to buy and install high-quality, ENERGY STAR specialty CFLs • To provide low promotional pricing through big box retailers who already stock these products • To raise market penetration of specialty & standard CFLs

  3. Approach • CFL markdown promotion on existing stock • Goal is 50 percent specialty bulbs and 50 percent twister CFLs • Twisters included to boost savings • Utilities may claim credits or reimbursements through CRC or CAA by covering costs for sales in their service territory - $2.50 plus BPA admin • BPA covers costs and claims savings in remaining territory

  4. Retail • 258 participating stores in BPA’s service territory: • COSTCO (43) • HOME DEPOT (71) • LOWES (47) • WALMART (97) • Limited field support for POP & product verification • Retail coordination through PECI office • Customized POP for participating utilities

  5. Products

  6. Utility Participation • All regional electric utilities may participate • Utilities can claim $2.50 plus BPA admin • Can request estimated sales prior to committing to participate • Contract to participate with PECI • Will receive a sales report by store for your territory • Utilities will be invoiced monthly for sales

  7. Utility Cost per Lamp

  8. Regional Estimated Sales

  9. Measuring Results • Achieve target savings goal • Number of utilities participating • Ease to participate • Level of sales for specialty bulbs • Consistent product supply

  10. For questions or to sign up, contact: Teri Duncan tduncan@peci.org 503-595-4487

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