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Power mapping

Power mapping. How to Win F riends and Influence People. What is a Power Map?. What Change Do We Want? Who has the Resources to Create that Change? What do they Want? What do we have that they Want ?. Understanding What M otivates People. Rage Against the Machine. Goals and Strategy.

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Power mapping

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  1. Power mapping How to Win Friends and Influence People

  2. What is a Power Map? • What Change Do We Want? • Who has the Resources to Create that Change? • What do they Want? • What do we have that they Want?

  3. Understanding What Motivates People

  4. Rage Against the Machine

  5. Goals and Strategy • Developed by the Campaign Department often in consultation with the Organizing Department • Defines what we need to accomplish and how to achieve it • Powermapping helps influence strategy and visa versa

  6. Who Can Give You What You Want? • Decision-Maker with a Name • Be Specific-A Target is Not an Agency • One who ultimately makes the Decision

  7. Who is the Primary Target? • Bellingham Mayor, Kelli Linville • Department of Ecology • President Barak Obama • Army Corps, Colonel Bruce A Estok • Department of Interior, Sally Jewel • Chinese Government

  8. Colonel Bruce A Estok

  9. Jay Inslee

  10. Best Practices • Facebook/Twitter • Ask the Staff • Voting Record • Donor Lists • News Articles • Other Projects • Google Search with Key Words

  11. Create a List of Influencers • Friends Family • Teachers Students • People directly affected Labor unions • Religious leaders Political parties • Donors Political leaders • Community organizations Business people • Media outlets Celebrities • Safety officials Work colleagues • etc….

  12. The Power Map

  13. Map the Influencers • Place your target decision-maker at the top of the map • Then use post-it notes to place other individual and organization on the map • Use location WITHIN boxes to map relative influence and support or opposition

  14. Jay Inslee

  15. Influencers Become Secondary Targets

  16. Powermap is a Living Document • Develop • Update • Share

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