1 / 17

Tabloid vs. Serious TV Current Affairs: A Comparative Analysis

Explore the distinctions between tabloid and serious TV current affairs programs, from definitions to audience demographics, content, visual and aural techniques, and language usage. Understand the purposes, ratings, and specific techniques employed in each category.

lexiss
Télécharger la présentation

Tabloid vs. Serious TV Current Affairs: A Comparative Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Language Study Current Affairs TV

  2. Comparison b/n Tabloid and Serious TV current affairs programs • Definitions of each • Purpose • Demographic/audience/ratings • Content • Visual Techniques • Aural (sound) techniques • Language • Appeals to….

  3. Tabloid - Definition • ‘Tabloid’ – originally refers to newspapers (size of the paper) with common features • Pictorial • Less educated readership – emotive stories, more dramatised • Primary focus is entertainment and high ratings

  4. Serious - Definition • Higher educated audience – more complex stories • More sophisticated language • Less emotive techniques • Longer stories • More complex socio-political stories

  5. Purpose • Serious – non-commercial • Investigation – done over time/carefully • Balanced reportage • Tabloid – commercial TV – make money • Increase Cut Rate for Ads • Increase/maintain ratings • Sustain emotional base - entertainment

  6. Demographic • Specific Audience – target market • Signified by a number of factors • Age • Gender • Socio-economic status • Education

  7. Ratings • % share of viewing audience • Two measures – • absolute (total viewers) • Comparative to opposition program Measured very accurately to the minute Types of stories that rate well are repeated

  8. Cut Rate • The amount a TV station can charge per advertisment • Higher the ratings – the higher the cutrate • Targetting a specific audience eg motor sport

  9. Tabloid Techniques - Content • Emotional Base – essential • Conflict and Drama • Heroes and Villains (Victims and Bullies) • Often artificial • Reinforcing of cultural stereotypes • Government/Business as ‘baddies’ • Working battler as ‘victim’ • Sexual content (Bras/lingerie!!)

  10. Tabloid TechniquesDeath Knocks • Someone has died tragically • Reporter gets 1st and exclusive access to story • Emotional hook – grief

  11. Chequebook Journalism • Paying large sums of money for: • Exclusivity • Controversy • Stories of survival • Revelations about public figures • Goes against Journalist code of ethics

  12. Cultural/social stereotypes • Reinforced by Tabloid programs • Appeals to deep-seated prejudices – race, gender, age • Appeals to tabloid demographic (older – white low/middle class Australians) • Consistently a ratings winner

  13. Tabloid Techniques - Visuals • Slow motion • Walk-ups • Selective editing • Interviews

  14. Tabloid Techniques - Aural • Emotional music – reinforces core emotional hook of the segment • Dramativc • Auralscape is often subliminal • Necessity of listening careful

  15. Language • Tabloid language – emotive. Linked to the emotional hook • Easy to understand (demographic appeal) • Exaggerated • Reinforces stereotypes • Reinforces hero/villain status • Deserving of close examination • Plenty of Appeals to……

  16. Appeals to….. • Fear – eg foreigners/terrorists, financial ripoffs, not fitting in to norm etc • Love • Voyeurism – eg celebrity gossip, Youtube violence • Sexuality • Others…..?

  17. Does it matter?? • Tabloid programs as entertainment • Serious programs – limited appeal • Nothing much has changed in 30 years.

More Related