Outlook Events & Activation: Overview • Way to Experience "below-the-line"! • Outlook Events is a technology driven premier entertainment company with over 12 years of experience and 300 plus varied events • Having dealt with corporate for more than a decade gives Outlook Events depth knowledge and experience in understanding and executing corporate events.
Who we are, What we do • OUTLOOK boast a unique, creative track record of helping major brands build their businesses through perfectly managed events and promotions. Outlook Events approach to the events & entertainment business is a time tested and proven one, reflected in long standing client relationships maintained over many years. • OUTLOOK EVENTS offers a number of BTL communication tools to take your product / service to a different platform. So, what starts off as a mere product or service becomes a respected BRAND We at Outlook help your Brand go further. • We Outlook Events, well known as Happenings Entertainments P Ltd. Is National Event Management & Promotion Agency having a unique, creative track record of helping major brands build their businesses through perfectly managed events and promotions. • We are Outlook. Specializing in creating events across brands of different nature and the one thing that makes this possible is the ability to identify the core objective behind the entire exercise
What we deliver? Marketing Solutions with Intelligence & Integrity. Intelligence Integrity • Delivering customized solutions versus readymade packages • Delivering cost effective solutions based on market and consumer knowledge • Hence delivering better value • Being accountable • Being responsive • Being transparent • Delivering what we commit
Integrated Services:Overview • Our processes ensure smooth campaign execution • WHAT DOES THIS MEAN FOR CLIENTS? • Cost efficient execution of Events/Programs • Efficient timely execution. • Fast turn around time. • Complete accountability
How we work? • Work Process • Taking a detailed brief • Ideation based on final objective • Concept development • Identification of tasks in detail • Drawing detailed checklist by each dept • Project Co-ordination • Project Execution • Project Evaluation & Feedback
Outlook Events & Activation: Operational Network Associate Office: Delhi Associate Office: Jaipur Home Offices : Ahmedabad • Ability to handle large campaigns • Ability to deliver anywhere in India, at a short notice. Branch Office: Mumbai Associate Office : Chennai Associate Office : Bangalore
Our Expertise • Idea\concept\strategy development • Conceptualizing, Creative and design • Presentation, Process Note, Cost Analyzing etc • Production • Execution • PR support • BTL activities or Event support • Separate PR projects • Reporting
Services offered Signature Events Product and Press Launches Dealer and sales Conferences Resident conferences Television Production Award Ceremonies Concerts Artist Management Exhibitions & Expos Special Activations Audio Visuals School Contact Programs Mall Activation Road shows College contact programs Customized brand activation modules Retail Activation Seminars Contest Management Loyalty programs Direct mailers Rural Activation Services
Our Commitment • At Outlook, we achieve success by fusing insight, research, knowledge, facts and new tools with innovation and creativity to provide our clients with new solutions and products that address their most complex business problems. • As Outlook, we offer strategic counsel based on rock-solid judgment and extensive experience to help companies and brands engage key audiences and customers. • In a constantly changing media landscape, we go beyond traditional choices and beyond expectations. As advocates, we aggressively represent the interests of our clients in both time-proven and creative ways. • Advising and advocacy are core, traditional services of our industry, but below-the-line have created an opportunity for us to be, and also create, activists for our clients and their ideas.
Our Core areas of expertise • Our team’s expertise encompasses a dynamic range of corporate services for organizations ranging from SMEs to corporate behemoths in various industry sectors: • Auto, Aviation, Engineering & Infrastructure • Consumer • Financial Services • Lifestyle & Hospitality • Healthcare • Media & Entertainment • IT & Telecom • Whether it is a product launch, brand repositioning, or a full blown crisis management scenario; we are always there to support you. As partners in progress, we leverage on our strengths to orchestrate effective communication campaign in a strategic, creative and timely manner thereby ensuring maximum mileage and goodwill for our clients.
Client List Automobiles Pharmaceuticals Ceramic Industry We are proud to include Gujarat government by launchingEMRI – 108services & InauguratingPHFIin Ahmedabad • Torrent Pharmaceuticals Limited • Cadila Pharmaceuticals • Intas Pharmaceuticals • Ford Icon • Yamaha Motors • TVS Motor • Hero Honda • Maruti Suzuki • Somani Tiles Limited • Asisn Tiles Limited • Cengres Tiles IT T.V Channel • Microsoft • HP • Cisco • Seagate • Star Plus • NDTV Imagine • Sony Network Consumer Durable Education F & B • LG Electronic • Hitachi • Samsung • Videocon • Whirlpool • IGO Tv • Sun Direct • Mc Donald • Frooty • Pepsi • Delmont • Krazy Pixel • Aptech Arena • NIIT Mobile Fashion Apparel • Virgin Mobile • Motorola • Sony Mobile • Airtel • Hutch - Gujarat • Bausch & Lomb • Body Line
Maruti Suzuki :Customer Meet “Laughter Night” SITUATION • Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 50 per cent of the domestic car market. • Maruti wanted to welcome and cheer the new customer who have purchased there product. STARTEGY • Create theme base event, with theme of laughter Show, with Great Indian Laughter Show celebrities like; Parag Kansara, Dharshee Baredia added with professional dance troupe. • Adding entertainment with dinner, catering full family. PROGRAM • Entertainment Evening was planned in Ahmedabad & Surat with Laughter Artist, Dance Troup and many more entertainment options. • Event was followed with Dinner, and other small activity like; Tarot Card Reader, Tattoo artist, Carry catcher. • At each location approx 500+ family attended
Maruti Suzuki :Customer Meet “Laughter Night” www.eventfaqs.com On June 03, 2009
EMRI 108 : Inauguration of 108 services SITUATION • 1-0-8 Emergency Response Service is a 24X7 emergency service for medical, police and fire emergencies. The service is available for the entire state of Andhra Pradesh ,and Gujarat was first state to adopt this services. • With short notice period of 7 days, EMRI wanted to organize an event which will be launched by Hon. Chif Minsiter Mr.Narandra Modi, Ex Precedent of India Dr.A.P.J.Abdul Kalam, Health Misniter of state Mr.Ashok Bhatt and many other cabinet Minister. STARTEGY • Official Launch of 108 for Public in Gujarat state, with P.R Event • Conceptualizing and Managing turn key project • Focus Communication to General Audience & P.R • It is a 24x7 emergency service. • Toll Free number accessible from landline or mobile • Emergency help will reach you in an average of 18 minutes • Live telecast of event in regional channels PROGRAM • 108 services were launched in Gujarat on the 29th of August 2007 by the Chief Minister - Shri Narendra Modi. GVK EMRI started its operations with 15 ambulances covering Ahmedabad and Gandhinagar. • Currently,108 services are available across entire Gujarat covering all 26 districts and 5.07 crore population with a fleet of over 400 ambulances and has handled over 5 lakh emergency calls till date
PHFI : Stone Laying Ceremony SITUATION • The Public Health Foundation of India (PHFI) is a response to redress the limited institutional capacity in India for strengthening training, research and policy development in the area of Public Health. • It is a public private partnership that has collaboratively evolved through consultations with multiple constituencies including Indian and international academia, state and central governments, multi & bi-lateral agencies and civil society groups. • Gujarat government with other enterprisers took the initiative of partnering with PHFI in Gujarat, for which the land was allotted by Gujarat Government, for which the Stone laying ceremony has to been planned. STARTEGY • PHFI Stone Laying Ceremony to be planned & V.V.I.P & Government authorities where being invited. • MS Structural Hanger Dome with Lunch had to be arranged.
TATA MOTORS : LAUNCHING LPT 1109 EX2 SITUATION • Tata Motors launched its new commercial loading truck LPT 1109 EX2 Model in Gujarat • The company intended an innovative idea to unveil the product • Tata Motors want to make a Grand launch STARTEGY • Official Launch of LPT 1109 EX2 Model in Gujarat region • Conceptualizing and Managing turn key project and innovative Product Launch • Focus Communication to Dealers & Fleet owners PROGRAM • The event was planned and executed at The Taj Gateway, Surat • The event was planned with formal presentation and with innovative product unveiling • The Remote helicopter was used for flower dropping • A remote curtain raiser was use to unveil the truck
TATA MOTORS : TATA PICK UP SITUATION • Tata Motors launched its new commercial Tata Pick Up in Gujarat • The company intended an innovative idea to reach TA • Tata Motors want to reach all the transport nagar & Tempo Owners STARTEGY • An Activation Program to be conducted across Gujarat in all Major Towns • Communication carried with a Traditional Dholi & Skit Artist with a small skit play • A Designed Pick Up Van with Stage with a Demo Van PROGRAM • Approaching in all big & small towns of Gujarat • Reaching in Market Place & Transport Nagar followed with Skit Player Team & Traditional Dholi with Professional MC/Anchor. • Fabricated with Stage and all equipment on TATA PICK UP followed with Dealer & a Demo Van.
ROAD SHOW 1,25,000 Forms Filled Rajkot IN SEARCH OF Ahmedabad Baroda Surat
Commercial Show : Celebrity Events COMMERCIAL SHOW • Falguni Pathak Show at Karnavati Club in 1997 • Daler mehndi show at Karnavati Club – Ahmedabad in 1997 • Co-Ordination for Salman-Karishma Star Nite at S.P.Stadium-Ahmedabad. • Sunidhi Chauhan Nite at Ahmedabad in 1999 • Jagjit Singh Gazal Nite • Pankaj Udhas Gazal Nite At Karnavati Club in 2000 • Anup Jalota Bhajan Sandhya at karnavati Club in 2000 • Sukhwinder singh Nite in 2001 • Sonu Nigam & Shefali Jhariwala show • K.K. & Sanober Kabir Nite in 2003 • Soun Nigam & Mohini singh in Baroda 2005 - And Many more…………. CELEBRITY MANAGEMENT • Mallaika Arora • Deepshikha • Riya Sen & Raima Sen • Payal (Jaya Bhattacharya) Kyunki Saas Fame • Pallavi (Shweta kawatra) Kahani Ghar Ghar Ki fame • Mallika Sherawat • Kussum (Naushin Ali Sardar) • Rinki Khanna • Aditi Gowatrikar (Mrs. World) • Sangeeta Ghosh (Pammi)And Many more………….
Corporate Events : Product Launch CORPORATE EVENTS • DTH Daimond Jwelery • TVS Star Dealer Meet • Walt Disney • Star Plus - Bhale bhe hum bure bhe hum • NDTV Vijay Desh Ke aankh • Standard Chartered • Maruti Suzuki • Castrol • LG Dealers Meet • Nyle Shampoo • Chick Shmapoo • Cyber Media • Torrent Pharma • Asian Granito • Cengress Tiles • Corporateion Bank • Airtel - Cricket • Star Plus - Ye Rishta Kya Kehla Ta Hai • Star Plus - Aap Ke Kachahari • Yamaha R15 • Sun Direct And Many more………….
Promotions : Product Promotion PROMOTIONS & ACTIVATION • Kotak Mahindra • Mother Dairy • HDFC Life Insurance • TVS Motor • Halla Bol • Sherkhan • Blaupunk • Reliance Web Wrrld • ICI Paints • Krazy Pixel • Castrol • Yamaha R15 • Vargin Mobile • Peposdent • Microsoft • SUB Tv Krzzy Kiya Re • Castrol IPL • B & L • HP And Many more…
Road Show ROADSHOW • Mc Donald • TVS • Sun Direct • Pioneer Corn • Castrol • Tata 407 Pickup • IGO TV • Samsung • Star Gold - Sub se Favorite Kaun • SUB TV - Lo Hogaye Pooja Is Gharke • Ye Rishta Kya Khelata Hai Star Plus • Western Union • Reliance Money • Tata Indicom • NEO Cricket • Mountain Dew • Plastic Association • Aptech Arena Multimedia • Cisco • Star Plus Such Ka Samna • Motorola And Many more…
P.R Events PR EVENTS • Star Plus • Ba Bahu Baby • Bhale Bhi Hum Bure Bhi Huim • Aap Ki Kachari • Ye Rishta Kya Kehlata Hai • NDTV Imagine • Vijay Desh ki Aankh And Many more… Parikrama Inc
Navratri 2009 Event: Navli Navratri – 2009 Venue: Karnavati Club Dates: 20th Sep ’09 – 27th Sep ’09
Thahaka - 2009 Event: Thahaka – 2009 Venue: Karnavati Club Dates: 10th Oct ’09
GIANT UTSAV 2009 – Auto Expo Event: Giant Utsav – 2009 Venue: Motipura, Himatnagar Dates: 26th, 27th, 28th Dec ‘09