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Leveraging Social Media

Leveraging Social Media. In Plastics Additives & Concentrates Market. Summary. Item 1. Item 2. Social Media for Industrial Products Converting chit chat into cash flow. What is Social Media? OMG did I really post that…. Drowning in Media So many choices so little budget.

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Leveraging Social Media

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  1. Leveraging Social Media In Plastics Additives & Concentrates Market

  2. Summary Item 1 Item 2 Social Media for Industrial ProductsConverting chit chat into cash flow What is Social Media?OMG did I really post that… Drowning in MediaSo many choices so little budget Top Trends In Social MediaThe top 10 trends targeted for 2012 and beyond Applying Social Media To Plastics Additives What can I get out of this Points to Cover Item 3 Item 4 Item 5

  3. Who Am I • Eric Albee, President/CEO of AFI Global Started and moderate Plastics Additives & Concentrates group on LinkedIn Started AFI on folding table in the basement, and currently run the fastest growing privately held company in the plastics additives industry. 2010 - #205 on Inc. 500 list 2011 - #214 on Inc. 500 list One key to success: Social Media

  4. What is Social Media? Officially, social media is “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content” www.wikipedia.org

  5. It’s also a fancy way to describe the zillions of conversations people are having online 24/7 -Marta Kagan

  6. What is Social Media? A dynamic way to interact with your industry and community globally The obliteration of privacy, get used to it A leveling of the playing field Enhanced customer and industry connection The way of the future

  7. Why should you care about Social Media? 3 out of 4 Americans use social technology 2/3 of the global internet population visit social networks Visiting social networks is now the 4th most popular online activity – ahead of personal email Time spent on social networks is growing 3x that of the overall internet rate Social media is word of mouth on steroids Social media is a force to be reckoned with

  8. Yesterdays Conversation

  9. Todays Conversation

  10. Drowning in Media We have reached a saturation point with modern media. Where do we focus our marketing and sales dollars? Unlimited options with limited budgets and limited time Trying the untested, versus sticking with what you know Stepping out of the comfort zone to move ahead with the times

  11. Which Media Is Dying?

  12. Which Media Is Thriving?

  13. And Growing

  14. Social Media for Industrial Products Finding the right tools to do the job.

  15. There are no cookie cutter approaches Must integrate a program that works with other parts of your media plan. This may require outside resources.

  16. Top Trends in social media for 2012

  17. 1. Pictures Not Words

  18. 2. Small bites of information

  19. 3. Deeper insight into customers

  20. 4. Mobile matters

  21. 5. The new “influencers”

  22. 6. Content marketing increase

  23. 7. Get Inspiration

  24. Make sure to learn and understand the simple basic rules of social media

  25. Rule #1 Listen Google Alerts Tweet Deck Social Mentions RSS

  26. Rule #2 Engage Blogs Tweets Posts Be part of the conversation Show (YouTube, Flickr)

  27. Rule #3 Measure Audience Engagement Loyalty Influence Action

  28. And Remember:Social Media Is A Dialogue Not A Monologue This is a complete full-duplex channel of communication. Once you start to talk, be prepared to listen.

  29. What this means for Plastics Additives & Concentrates Market?

  30. LinkedIn remains the dominant social media network for manufacturing companies, Including niche and specialty markets

  31. Plastics Additives & Concentrate Group

  32. Plastics Additives & Concentrate Group AKASH JAIN (Sunisha Polymers; India) Found help to identify a low cost plasticizer alternative to CPW for PVC ROBERTO DeCOL(Sirmax; Italy)Found material supply leads for his new compounding plant in Brazil Additionally Several Employment opportunities have been generated A dynamic exchange of dialogue has been stimulated Smaller international companies have connected who would otherwise not have met New industry peers have been made

  33. Additional Resources to Consider • Share your expertise and potentially earn some money for it. • Share your presentations

  34. Questions? Veryhappy to help you! Eric Albee President/CEO AFI Global 3185 Tucker Road Bensalem, PA 19020 P: (215) 244-1830 C: (609) 346-9937 ealbee@afi-global.com Twitter: @Ealbee http://www.linkedin.com/in/ealbee

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