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LEVERAGING SOCIAL MEDIA

LEVERAGING SOCIAL MEDIA. Facts on Social Media. 43% of the on-line community uses social networking sites – Up 27% from one year ago More than 50% of social networkers log on at least once/day and the majority log on several times/day

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LEVERAGING SOCIAL MEDIA

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  1. LEVERAGING SOCIAL MEDIA

  2. Facts on Social Media • 43% of the on-line community uses social networking sites – Up 27% from one year ago • More than 50% of social networkers log on at least once/day and the majority log on several times/day • Interacting with family, friends and celebrities are some of the main reasons people use social networking sites • Span all generations - 19% < 55 yrs old visit 3 sites • Facebook used by 78% of on-line HH • 26% of Twitter members tweet to look for news

  3. What is Social Media? • User-generated information sharing • Micro-blogging on facebook, twitter and others • Social news sharing sites such as digg, delicious etc • Blogging and podcasting

  4. Using Social Media to Connect with Clients • Governing Principles: • Be Transparent • Respect Others Opinions and • Preferences • Don’t Sell……Converse!

  5. How to Start • Set Your Goal • Engage clients, Build leads or Share industry information • Identify Your Target Community • New and Old Clients • Other Agents • Engage • Create your own content • Create Video • Share existing content

  6. SEO Benefits • Google LOVES social content • Social Media sites boost your search rankings • Submit interesting blog posts, videos and more • Friend people who are interested so THEY can push your content

  7. What does Success Look Like? • Comments on your blog or site • Phone Calls/Leads • Conversation/Engagement • Content Sharing

  8. Content • Create Your Own • Your own blog • Your own videos • Your own social networking site • Share Existing Content • Blog posts • Videos • Articles of interest

  9. RE/MAX Agent Linda Andries putting Facebook to Good Use Providing information about the $8K tax credit via a link to the RMNE PSA Promoting her newest listing Promoting RE/MAX’s commitment to CMN via Miracle Jeans Day video

  10. RE/MAX New England Social Networking Initiatives Started launching in July 2009 and building fast 200 Facebook fans since July 173 Twitter followers since July 8 YouTube subscribers since August

  11. BLOG

  12. RE/MAX New England Social Networking Initiatives Our Town Monthly Blog Post and Accompanying Video

  13. RE/MAX New England Social Networking Initiatives RE/MAX PSAs – Becoming the Voice of Real Estate

  14. RE/MAX New England Social Networking Initiatives Neighbors Above the Crowd – driving traffic to remax-newengland.com

  15. The Goal of Social Media • To support our goal to become the voice of real estate • To support the efforts of our membership with comprehensive programs and tools that drive traffic to remax-newengland.com and RE/MAX agents/offices

  16. The Future of Social Media • Fresh Video Content • New Writers and Contributors • Agent Ratings/Recommendations • Consumer Commentary • Advertising

  17. August June April Social Media in the mix You Tube and Video bring it all together Blog Launches The RMNE fb page includes event information, photos and links to establish a connection and following for agents and brokers RMNE launches new blog. First post is Jay’s Peek establishing Jay Hummer as New England’s Real Estate expert. Jay’s Peek posts every third Wednesday The Next Evolution You Tube launches with the first of four PSAs featuring Jay as the expert. Fresh Video Content New Writers and Contributors Agent Ratings/Recommendations Consumer Commentary Advertising July Twitter joins the mix as does streaming video May Blog Expands Twitter reaches the real estate junkie providing timely industry updates and expanding the RE/MAX message. Our Town now expands into video giving consumers an interactive interface with our Broker/Owners and their towns Big Max is added to the mix offering info on the balloon and a balloon schedule. • RMNE blog expands to include two new monthly posts: • The Real Estate Corner; featuring real estate journalist, Steve VanVoorhis • Our Town; featuring a RMNE B/O’s insights on their town • Furthering RMNE as the voice of real estate and introducing its Brokers

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