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Leveraging Reddit: The Social Media Superpower Everyone is Scared Of

As a marketer, business owner, or simply an English speaking internet user, you cannot afford to ignore Reddit any longer… especially when you consider the demographics, opportunities and impact a Reddit presence can provide. With over 400 million monthly users, Reddit is one of the largest and most active social media sites. It’s filled with users that speak English, are in their mid-30s, college educated, highly engaged, are influential in establishing internet culture as a whole – and maybe most importantly – spend money online. There is a reason why most marketers and businesses stay away from Reddit, even when they know how important and lucrative it can be. Reddit is one of the hardest sites to understand and have success with, but I’ve been on Reddit since the beginning, spent time in the Reddit offices as a friend of co-founder Alexis Ohanian, and was an alpha tester through all of the site’s major changes. In this session, we’ll fast-track your understanding of Reddit so you can begin participating with confidence on the site, and hopefully, find the success everyone talks about. In this session, we’ll deep-dive into why Reddit’s important, what impact it can have on you and your business, and why it’s time to stop being afraid of the most impactful social media site in the world. Need to cover the basics first? Check out this article on what you need to know about Reddit. Takeaways: Appreciating the importance of Reddit and having enough information to validate putting Reddit in your marketing campaigns. Understanding how Reddit works, including features, terminology, subreddits, etc. Growth hacks to build an authoritative account quickly Tips to improve the success of your submissions and campaigns

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Leveraging Reddit: The Social Media Superpower Everyone is Scared Of

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Presentation Transcript

  1. Brent Csutoras

  2. 330+ MILLION 14 BILLION

  3. “Slate’s Facebook traffic has dropped by 87 percent since 2017”

  4. 79% of Twitter accounts are based outside the United States. 5% of Twitter accounts are based in the UK.

  5. Subreddit Rules

  6. Admins vs Moderators

  7. Reddit’s Front Page • r/All is All Subreddits including The_Donald & NSFW • r/Popular is /r/All but with The_Donald & NSFW removed • reddit.com are your Subreddit subscriptions * Any Subreddit can select to be excluded from /r/All in settings

  8. Reddit Profiles (Think Facebook Pages)

  9. Original Content

  10. Trending

  11. Trending

  12. Be Anonymous

  13. Find Your Passion

  14. Comment Before Submitting

  15. Comments > Submissions

  16. Comment On Upcoming Stories

  17. Build Karma Submission

  18. Silent Bans

  19. What is Spam? • Submitting your own content, be careful (10%) • 9:1 Rule • If you don’t reply and comment • Submitting off-topic links to a community • Submitting too much to a community • If your submissions keep getting downvoted, but you keep submitting Note: These do not really apply to Profiles

  20. The Right Subreddit

  21. Research • Domain search for what is already working A really great tool for this is http://redstatz.com

  22. Subreddit Rules

  23. SubReddit Selection Community Support Topic?

  24. Large vs Active • Redditmetrics.com

  25. Redditinvestigator.com • Review Moderators for their interests • Submit what they submit https://atomiks.github.io/reddit-user-analyser/#Kylde

  26. Impress the Mods

  27. Research • Review TOP and Controversial

  28. Research • Domain Search • 3 Months http://redstatz.com

  29. The Right Title • Useful, provide context, and be descriptive • Title and description combined • Avoid Title Case • Avoid aggressive calls to action • Spread the word! • Unbelievable • Avoid being discredited

  30. The Right Title

  31. Best Submission Time  https://dashboard.laterforreddit.com/analysis/?subreddit=popular&thres hold=3000

  32. Submit at the Right Time • 10am EST or when right mods are active ;)

  33. Logarithmic Voting Algorithm

  34. Logarithmic Voting Algorithm

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