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MARKETING

MARKETING. Objectives To increase the revenue of the department To satisfy the customer needs Have a fruitful interaction with customers Increase foot falls in a post office To make a BO financially viable To create an awareness about our products & services. CONTD/.

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MARKETING

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  1. MARKETING • Objectives • To increase the revenue of the department • To satisfy the customer needs • Have a fruitful interaction with customers • Increase foot falls in a post office • To make a BO financially viable • To create an awareness about our products & services

  2. CONTD/. • Now Our department is functioning with the deficit of Rs.6641 crores. • Our responsibility is to raise our income by marketing products & services • To survive among competitors like • Insurance competitors • Private couriers • Banks • Private concerns sending and receiving money • Mutual funds

  3. Can you name some of our competitors on various products & services ????

  4. Basic Marketing Concepts • Anything that has a value can be marketed • Marketing should be done based on • Needs, wants & demands • Product • Value & Satisfaction • Exchange, Transactions & Relationships • Markets

  5. How do you start? • Prepare a list • Financial Services • Premium products • Tie up services • Philately • NPS • RPLI/PLI • Understand our products and services • Study special rates, schemes, rebates etc • Prepare list of potential customers • Identify the services suitable to them

  6. CONTD/- • Maintain liaison with members of public in your jurisdiction • Prepare a list of institutions, offices, companies etc • Ensure it is incorporated in the beat/route list • Keep track of newly opened organizations in your jurisdiction • Obtain feed back from customers • Now a days, Important Industries/companies are opened/shifted in rural areas[outer areas]

  7. CONTD/- • Keep contact details of all MEs of your division/RO etc ready • Keep contact details of PLI/RPLI development officers • Keep brochures/pamphlets developed by RO/DO handy • Introduce yourself to staff/manager etc of the institutions in your jurisdiction • Introduce yourself to local prominent persons • Keep watch on competitor’s marketing strategy.

  8. CONTD/- • Inform ME/Development officer about new business opportunities • Choose & canvas the correct products to the employees of the companies/Industries • Assist in conducting campaigns/carnivals/Mela etc • Always present a smart & professional appearance • Utilize the opportunity of meeting depositors for PB verification positively

  9. Appearance • Your appearance is a helping aspect to market • Dress neatly • Wear • Ironed uniform clothes with LOGO • Department ID cards • Neat Hair styles • Gentle behavior with a smiling face • Answer the queries raised by the customers politely • Carry smart accessories with you

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