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Strategic Marketing Plan for Enhancing Revenue and Customer Engagement

This marketing strategy aims to boost departmental revenue and meet customer needs while ensuring robust interaction with clients. With a deficit of Rs. 6641 crores, we are committed to promoting our financial products and services to compete with local insurance companies, private couriers, banks, and mutual funds. Our approach involves preparing lists of potential customers, understanding product values, maintaining public relations, and adopting effective marketing techniques such as campaigns and collaborations. A professional appearance and skills in customer engagement will further enhance our market position.

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Strategic Marketing Plan for Enhancing Revenue and Customer Engagement

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  1. MARKETING • Objectives • To increase the revenue of the department • To satisfy the customer needs • Have a fruitful interaction with customers • Increase foot falls in a post office • To make a BO financially viable • To create an awareness about our products & services

  2. CONTD/. • Now Our department is functioning with the deficit of Rs.6641 crores. • Our responsibility is to raise our income by marketing products & services • To survive among competitors like • Insurance competitors • Private couriers • Banks • Private concerns sending and receiving money • Mutual funds

  3. Can you name some of our competitors on various products & services ????

  4. Basic Marketing Concepts • Anything that has a value can be marketed • Marketing should be done based on • Needs, wants & demands • Product • Value & Satisfaction • Exchange, Transactions & Relationships • Markets

  5. How do you start? • Prepare a list • Financial Services • Premium products • Tie up services • Philately • NPS • RPLI/PLI • Understand our products and services • Study special rates, schemes, rebates etc • Prepare list of potential customers • Identify the services suitable to them

  6. CONTD/- • Maintain liaison with members of public in your jurisdiction • Prepare a list of institutions, offices, companies etc • Ensure it is incorporated in the beat/route list • Keep track of newly opened organizations in your jurisdiction • Obtain feed back from customers • Now a days, Important Industries/companies are opened/shifted in rural areas[outer areas]

  7. CONTD/- • Keep contact details of all MEs of your division/RO etc ready • Keep contact details of PLI/RPLI development officers • Keep brochures/pamphlets developed by RO/DO handy • Introduce yourself to staff/manager etc of the institutions in your jurisdiction • Introduce yourself to local prominent persons • Keep watch on competitor’s marketing strategy.

  8. CONTD/- • Inform ME/Development officer about new business opportunities • Choose & canvas the correct products to the employees of the companies/Industries • Assist in conducting campaigns/carnivals/Mela etc • Always present a smart & professional appearance • Utilize the opportunity of meeting depositors for PB verification positively

  9. Appearance • Your appearance is a helping aspect to market • Dress neatly • Wear • Ironed uniform clothes with LOGO • Department ID cards • Neat Hair styles • Gentle behavior with a smiling face • Answer the queries raised by the customers politely • Carry smart accessories with you

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