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Access services in a wider e-Inclusion context Recent developments - Denmark

Peter Olaf Looms DR (Danish Broadcasting Corporation) poo@dr.dk , polooms@gmail.com. Access services in a wider e-Inclusion context Recent developments - Denmark. Digital Television in Europe. approximately 500 million viewers. 2. Political objective: e-inclusiveness. All kinds of ICT

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Access services in a wider e-Inclusion context Recent developments - Denmark

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  1. Peter Olaf Looms DR (Danish Broadcasting Corporation) poo@dr.dk, polooms@gmail.com Access services in a wider e-Inclusion context Recent developments - Denmark

  2. Digital Television in Europe approximately 500 million viewers 2

  3. Political objective: e-inclusiveness All kinds of ICT - including TV 3

  4. Political objective: avoid exclusion 4

  5. How big is the problem for TV? 15%

  6. Viewers who are blind or have visual impairments What are the needs?Human diversity is an asset • Viewers born deaf or • have hearing impairment

  7. Young viewers of foreign language programmes What are the needs? • Viewers of programmes • in foreign languages

  8. Adult viewers of programmes with colloquial or fast language What are the needs? • Immigrants and • refugees

  9. Why now? Free-to-air Digital TV by 2012 represents a major window of opportunity… …but there will be others

  10. Signing and subtitlingSigning E-inclusivenessWhat can we do today? • Viewers born deaf or • with hearing impairment

  11. Audio description (AD) or spoken subtitles E-inclusivenessWhat can we do today? • Viewers who are blind / • with visual impairments

  12. Dubbing or subtitling in national language(s) E-inclusivenessWhat can we do today? • Viewers of programmes • in foreign languages

  13. E-inclusivenessCurrent challenges 13

  14. E-inclusivenessCurrent challenges – live subtitling 14

  15. E-inclusivenessCurrent challenges – live subtitling 15

  16. E-inclusivenessCurrent challenges – live subtitling 16

  17. E-inclusivenessCurrent challenges – live subtitling 17

  18. E-inclusivenessCurrent challenges – live subtitling • Challenge Solutions • More live programmes need more live subtitles • The delay between speech and subtitles needs to be addressed • Re-speaking solutions for less-widely spoken languages need to be developed. 18

  19. E-inclusivenessCurrent challenges 19

  20. Spoken subtitles for foreign language sequences E-inclusivenessCurrent challenges – spoken subtitles • Viewers who are blind / • with visual impairments

  21. E-inclusivenessCurrent challenges – spoken subtitles • Challenge Solutions • Today: Central solutions using speech synthesis to read aloud sequences in foreign languages • Near future: Decentral solutions with speech synthesis in the TV receiver itself 21

  22. E-inclusivenessCurrent challenges 22

  23. E-inclusivenessCurrent challenges – from awareness to use Benefits from access service Can use access service Can find access service Aware that access service exists Source: 23

  24. E-inclusivenessCurrent challenges – from awareness to use • Challenge Solutions • Look at the four stepping stones from awareness to use • Demand side goals • Service definition in terms of what is needed, not which technologies are used (”technology-agnostic service definition”) 24

  25. E-inclusivenessCurrent challenges 25

  26. Stakeholders and digital television The blind men and the elephant The big picture needs contributions from all stakeholders

  27. Stakeholders and digital television Subtitles for TV adverts - Think out of the box

  28. Stakeholders and digital television Consensus is more effective than coercion

  29. E-inclusivenessChallenges that we should meet 29

  30. Thank you! • Contact particulars until 31/12 • Peter Olaf Looms • DR, Danish Broadcasting Corporation • DR Media • Strategy & Projects • DR-Byen • Emil Holms Kanal 20 • DK-0999 Copenhagen C • DENMARK • E: polooms@gmail.com • M: +45 51 56 75 46 • D: +45 35 20 83 66

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