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Digital Radio Foro Radio Digital Madrid, Lunes 31 de Marzo 2008

Digital Radio Foro Radio Digital Madrid, Lunes 31 de Marzo 2008. Agenda . TDF Group Why launch Digital radio? The vision of our customers The DRM situation Digital Radio in France and Germany. France TDF Spain Axi ó n Germany Media & Broadcast Finland Digita

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Digital Radio Foro Radio Digital Madrid, Lunes 31 de Marzo 2008

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  1. Digital Radio Foro Radio DigitalMadrid, Lunes 31 de Marzo 2008

  2. Agenda • TDF Group • Why launch Digital radio? • The vision of our customers • The DRM situation • Digital Radio in France and Germany

  3. FranceTDF SpainAxión GermanyMedia & Broadcast FinlandDigita HungaryAntenna Hungária NetherlandsAlticom PolandPSN EstoniaLevira MonacoMCR A European Group 5 000 employees among which 2 650 at TDF SAS 8 300 sites including 1 100 abroad 14 400 TV frequencies broadcasted in France 4 200 FM frequencies broadcasted in France13 500 telecom installations en France Key Figures TDF’s Key Figures 2006 Consolidated Revenue Breakdown by Business Unit Turnover in 2006 : 945 Million € Turnover in 2005 : 935 Million €

  4. TDF International A European Group Synergy Germany Media & Broadcast, the leading transmission operator FinlandDigita, the national transmission operator, launched DTT in 2001 and covers at present more than 99.9% of the population. Estonia Levira launched DTT in December 2006. Netherlands TDF manages via Alticom 24 broadcasting towers. Monaco Monte-Carlo Radiodiffusion is the technical operator and it manages the radio frequencies attributed to the Monaco’s Principality PolandPSN is the second transmission operator. SpainAxión, second transmission operator in Spain, launched regional DTT in Andalucía on January the 1st 2005. Hungary Antenna Hungária, the historical transmission operator.

  5. Why launch digital Radio ? The example of France • A highly diversified radio landscape… • 7000 FM frequencies authorized all over France • 25 National FM networks • 3 networks cover 95% of the population (public stations) • 12 networks have a 75% coverage • Over 1000 local or regional radio broadcasters • … whose horizon is getting darker • Audience is at a standstill, advertising revenues are decreasing for music stations • Audience is moving towards new ways of listening: • Radio listening on the internet • Music listening on pocket MP3 players, Ipods, etc. • Sales decrease of the “standard” radio receivers

  6. Why move to digital radio ? – 1/2 • Benefits for listeners • A new offer of programmes • Spectrum availability dedicated to digital radio broadcasting • Better efficiency of digital modulation • More friendly use of the radio receivers • No need to look for the frequency, the programme can be searched by its name • Improved quality of sound • Very significant from AM analogue to digital • Less significant for FM • Data associated (or not) to programs • Benefits for manufacturers • Availability of receivers • Today 5 to 7 receivers sets per household in Europe • Replacement rate goes from yearly (portable mp3 compatible devices) to 5 years or more (autoradio, kitchen set,…)

  7. Why move to digital radio ? – 2/2 • Benefits for radio broadcasters • A better and extended coverage for networks • Interoperability of the networks • For DRM, using AM existing frequencies ; For DMB, access to new frequencies (Band III and L Band) which have been freed at the last Geneva Conference in 2006 (CRR 06) • Newcomers will increase or share existing audience in a slow growth advertising market • New competition • TV will become mobile • New revenues generated by associated data • Last but not least, Radio is the only media which has not yet become fully digital

  8. The vision of RTL Group A multimedia device for radio related services

  9. DRM : World Overview • France : DRM is legally endorsed daily broadcast in SW and MW • Spain : authorized for public broadcaster • Italy : Rai conducts tests in Milan (MW) and Vatican in Rome (MW) in Sackville in SW • Germany : on air in SW (DW), daily transmissions in MW (Landers broadcasters), tests in DRM+ (DRM in FM bands) • Belgium / Luxemburg : RTL keeps follow up, daily transmissions in SW • Russia : decision in process, first receiver launched last Nov., daily broadcasts in SW and MW • China : in the decision process, authorization granted to DRM for transmissions during the OG, start by the end of March (CCBN), HD competition, DRM + important • India : DRM endorsed, expecting DRM+ • South Korea : test should start this year (KBS and MIC), expecting DRM+ • Japan : test might start this year (NHK and MIA&C), expecting DRM+ • Mexico : decision in process, high pressure from HD, DRM already successfully tested • Brazil : decision in process, official test in the coming weeks,

  10. Technical Tests in France • AM : 8 kW transmitting power in the Paris area • Good coverage, in accordance with predictions but insufficient output power • Sensibility to urban parasites • 26 MHz : 200 W transmitting power in the Rennes area (Brittany) • Coverage « FM like » • No ionospheric propagation due to the antenna system design • Shortwave • Transmission DRM capabilities • Issoudun (France) • Wertachtal (Germany) • Nauen (Germany • Montsinery (French Guyana) for Central and Latin America • Daily transmission on a commercial basis

  11. Receivers • Components : more companies launch their first products • ADI • NXP (involved in the DRM Rx in Audi cars for the OG) • Newstar • Radioscape • (ST Micro electronics : standby) • Manufacturers • Himalaya : latest version is a consumer receiver (DSP) • Morphy Richards : still selling • Uniwave : new comer, industrializes first multi media receiver based on Newstar (test rx before June, consumer market before end of 2008) • Distributors • Mainly internet • Low sales (volume less than 10,000)

  12. DRM: successful? • AM broadcasting • Quality improvement • SFN networks and easy frequency switching (SW) • No license for frequency and program (SW) • Easy and cheap large coverage :low tranmission costs for per square km • Some receivers already available • DRM adoption in key countries (extended geographic area, steady economic growth, ...) : Russia, China, India, Brazil, Argentina…

  13. DAB/DAB+/DMB : France and Germany overview France • Technical tests • DMB Band III : 2 mux in Paris and 1 mux in Lyon • Legal endorsement of DMB for band III and L band (5th december) • Call for tenders issued by the CSA on March 27 2008 • Coverage of 19 cities for 30% of population (indoor coverage) • 3 to 5 multiplexes per city, 7 in Paris • Program editor candidates, the CSA will deal with the multiplexes’ setting up • Data capacity for TPEG services (traffic information for example) • Commercial opening of the networks by the end of 2008 • 2nd call for tenders planned before the end of 2008 • Coverage of 12 to 14 new cities for 8 to 10% of population (indoor coverage) • Coverage of the motorways

  14. France: first 19 cities planned for DMB digital coverage

  15. France and Germany Overview Germany • Call for interest issued on 19 March by the media authorities • At least 3 multiplexes, 1 nation wide and 2 regional (ie covering more than one lander) • Business model for digital radio in Germany • Frequency licensing : Autumn 2008 • Network rollout : 2nd and 3rd quarter of 2009 • Commercial launch expected by IFA 2009 • Audio coding : majority of broadcasters is in favour of a DMB based solution • On-going coordination between France and Germany with network operators, program editors, receiver manufacturers and car manufacturers : • Availability of receivers in the market in time for the commercial launch • Pan European interoperability of terminals • Agree on the definition of services related to traffic information

  16. RTL Radio in France – Who are we? • Leading radio with 13.3% audience share • Talk format with news and entertainment • 35 to 59 years old target • LW and FM technical coverage • 4.2% audience share • Musical format focusing on dance music • Young target audience – average age is 24 • FM technical coverage • 2,9% audience share • Adult musical format focusing on rock music • 25-35 years old target audience • FM technical coverage

  17. Digital radio – a consumer perspective The issue • Consumers love radio as a media • Personal • Flexible • Diversity of program offering (e.g. 50 FM radios in Paris) • Mobile • They dislike the medium (the transistor) • Old fashioned • There is only one dimension: sound • I have to know the frequency • In many places, I can’t find the program I like • It’s dumb !

  18. Digital radio – new competition Digital Devices • Radio is still analog while all other consumer electronic devices are digital • Only one dimension : sound, while all other devices are multi-dimensional: sound, image, interactivity… TV is going mobile • TV is invading a new space where radio had a monopoly : mobility • In addition, mobile TV will also introduce individualization : TV will become also personal – just like radio Ipod Touch

  19. Digital radio – What we need to compete • Need to be on a level field with other digital devices – we must become digital or face slow but irreversible death • Digital radio cannot only be digital sound – it need to have the right functionalities to compete with other digital offerings • Screen – image is key in consumer perception • Rich data offering both associated and non associated with the program • Synchronization between data and sound • High sound quality (e.g. 5.1 sound) • Compatibility with mobile TV – consumer will not carry multiple objects in their pockets : we need to be in mobile phones

  20. We need to be competitive on programs AND devices to convince consumers to switch to digital Programs • Rich data to offer strong “Augmented” radio services such as interactivity – offer more than just digital sound • Significantly increased program offering is not a not a strong consumer demand – already very diverse offering in most places Devices • Color screen • Advanced functionalities • Compatible with mobile TV – mobile phone will be a key penetration driver

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