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Social Networking for HR Professionals

Social Networking for HR Professionals. Online Social Networking. Originated in 1997 SixDegrees.com Development of Online Social Networking. Evolution of Social Networking. 1997 – 1999 Phase 1 of Online Social Networking. History of Social Networking. Evolution of Social Networking.

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Social Networking for HR Professionals

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  1. Social Networking for HR Professionals

  2. Online Social Networking • Originated in 1997 • SixDegrees.com • Development of Online Social Networking

  3. Evolution of Social Networking • 1997 – 1999 • Phase 1 of Online Social Networking

  4. History of Social Networking

  5. Evolution of Social Networking • Phase II • 2000-2005

  6. Social Networking Today • Specific Niches • Multiple Sites for a Variety of Uses

  7. Options for Social Networking • Communication • Partnerships • Multimedia • Opinions

  8. Top Social Networking Sites

  9. Social Networking and why it matters to you • Find and Be Found • Expands possible network Last 18 months 166 Searches Domestically and Internationally 60% > $100,000 base salary Ex. CHRO, Vice President of Compensation, Learning & Development Consultant

  10. Social Networking Strategy • 6 month goal • Overall Messaging

  11. Professional Networking

  12. Doostang

  13. Plaxo • Online address Book • View Connections’ Updates • Free Service

  14. Twitter • Quick Status Updates • Free Service

  15. Twitter Messaging • 6 month goal • Appropriate messaging • 5 second commercial

  16. Spoke • Business Connections • Either pay or provide contact information

  17. Linked In • Human Resource Dimension/RA Clark Consulting’s Pick for Online Professional Networking • 30 million registered users • Basic service is free

  18. Personal Business Business + Account Options

  19. LinkedIn Who’s there? • 40 million users • Average age - 41 • Average household income -$109,000 • 49% are decision makers in their business • 95% College Educated • 7.85% @ C-Level

  20. Linked In – The Basics • PROFILE • Status • Summary • Recommendations • Websites • Interests

  21. Status • Similarities to Twitter • Update every few days • 5 second commercial

  22. Summary • Cover Letter • Elevator Speech • Specialties Section

  23. Recommendations • Instant Credibility • Reconnect • Review First • Pay it forward

  24. Websites • News • Social Media Bio • Articles • Publications Get Noticed!!!

  25. Interests Keep it either: • Professionally Related OR • Bland!

  26. Connections • LinkedIn’s Primary Purpose • Job Seeker • Gain referrals • Employer • Talent Pipeline

  27. Connections • Potential Reach 596 personal connections 7,129,300 3rd degree connections 176,900 2nd degree connections

  28. How do I get connected? • Webmail Import • Upload existing contacts file • Search LinkedIn • Upload Outlook Toolbar

  29. Requesting a Connection • Bad Example “I lost my job three months ago and am very concerned about paying my rent this month. I don’t know what I’ll do if I don’t find a job soon. Could you please recommend me to the hiring manager for the HR Director job within your company?” • Good Example “I recently became a volunteer with the Mayor’s Youth Program and see that you volunteer with the same group through SHRM. If you have time, I would like to have a cup of coffee; I am just entering the job market again and would like to expand my network.”

  30. I’m Connected…Now What? • Ask for referrals • Get to know your network • LinkedIn Network vs Real World Network

  31. LinkedIn Groups • Staying Connected • SHRM-Atlanta Group • How to utilize

  32. LinkedIn Groups • JobSeekers • Stay Connected with Network • Reinforce your brand Welcome to the sixth edition of ERE's LinkedUp, a newsletter exclusively for ERE LinkedIn group members! There is a lot going on around the ERE world these days, so I will be starting each issue off with an 'at a glance' of the next few weeks to help you plan your calendar: • This Week - Week of February 2 • Today at 2 pm ET: Fordyce TV presents our newest show A Keen Sense of Recruiting with Margaret Graziano • Tomorrow at 2 PM ET: ERE's free webinar, Use the Principles of Killer Branding to Recruit Real Stars presented by Frank Lane • Friday:The rebroadcast of our free webinar - 2009: Corporate Staffing & Recruiting Trends and Predictions

  33. Groups Walk Through http://www.linkedin.com/home?myGroups=&trk=hb_side_grps

  34. Questions & Answers • Job Seekers and Consultants • Get your profile noticed • Network Advice • Ask other HR professionals

  35. Applications

  36. Job Tools LinkedIn Job Search

  37. Professional Networking’s Best Bets • Looking for a job? • Inside Access • Research potential employers • Hiring? • Talent Pipeline • Develop employment brand

  38. For Additional Information • www.hrdracc.com • Jennifer Brock @ jennifer@hrdracc.com

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