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OUR STORY

Section 1. OUR STORY. A SHORT HISTORY OF SUPEREATS. Americans have always been snackers. Historically, JUNK FOOD was king. A SHORT HISTORY OF SUPEREATS. The benefits of a healthy diet are now widely r ecognized. NUTRITIOUS snacks like granola bars, yogurts and juices are ubiquitous….

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OUR STORY

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  1. Section 1 OUR STORY

  2. A SHORT HISTORY OF SUPEREATS Americans have always been snackers. Historically, JUNK FOOD was king.

  3. A SHORT HISTORY OF SUPEREATS The benefits of a healthy diet are now widely recognized.NUTRITIOUS snacks like granola bars, yogurts and juices are ubiquitous…

  4. A SHORT HISTORY OF SUPEREATS …a nutritious AND tasty, mainstream CHIP has to exist now, RIGHT?

  5. A SHORT HISTORY OF SUPEREATS BAKED and POPPED introduce LOW CALORIE chips to consumers…

  6. A SHORT HISTORY OF SUPEREATS …but they offer no NUTRITIONAL VALUE (and what does “All Natural” mean?)

  7. A SHORT HISTORY OF SUPEREATS VEGGIES + CHIPS = GREAT concept…

  8. A SHORT HISTORY OF SUPEREATS …but where are the VEGGIES? 4th / 5th Ingredient? It’s a potato chip!

  9. A SHORT HISTORY OF SUPEREATS We found some healthy-ish chips…

  10. A SHORT HISTORY OF SUPEREATS …but they’re just another tortilla chip. #1 ingredient = corn

  11. A SHORT HISTORY OF SUPEREATS Finally, some NUTRITIOUS chips!

  12. A SHORT HISTORY OF SUPEREATS But these look like alien life forms. And they taste like they look.

  13. Section 2 Enter supereats

  14. SUPER TASTY. SUPER NUTRITIOUS. • Two Super Foods: Kale and Chia are #1 / #2 ingredients • High in Fiber, Protein, Antioxidants, Omega 3s, Vitamin A / C • UNFI Q1 2013 Trend Report lists kale as “strong growth category” and a brand of chia bars in the “hot new products” • Taste has outperformed dehydrated kale products in blind taste testing • Transparent ingredients builds consumer trust • Eye-grabbing packaging and branding • KALE CAN BE DELICIOUS • Thin & Crispy; “Dippable” • Shape & Consistency of a Tortilla Chip • Familiarity allows mainstream adoption of kale based snack • 4 MOUTH-WATERING FLAVORS: • Sea Salt • Cheddar • Ranch • Garden Tomato & Basil • DETAILS • 5oz / 1.5oz bags • MSRP: $3.99 / $1.49 • Produced at large scale national co-packer Note: Ranch, Cheddar flavors not Vegan

  15. THE SNACK GAP Consumers have become more health conscious and educated about nutrition, but new natural products are too unfamiliar for most snackers Intimidating Impractical Packaging Fattening Empty Calories Processed Very Niche • Filling the Gap • Affordable solution to eating healthy • Tasty and crispy like a tortilla chip • Familiar feel • Significant health benefits Expensive Not classy Outdated Looks foreign Unhealthy Crumbly Lacks taste

  16. DETAILED COMPARISON Based on SuperChips taste tests / focus groups

  17. WHY WE ARE SUPER Where others have failed to combine nutrition, taste and affordability, we succeed Affordable Unhealthy Healthy Pricey

  18. Contact Us SuperEats 37 West 8th St, St. 34 New York, NY 10013 Email: Info@yoursupereats.com www.yoursupereats.com SuperEats @yoursupereats @yoursupereats SuperEats

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