Yield-management pricing

Jan 18, 2026

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Effective yield management in ticket pricing can significantly enhance profits for sporting events. Games with heightened interest, such as playoff matches, see increased demand, allowing for higher price points. Bundle pricing strategies benefit season ticket holders who save compared to purchasing individual tickets. Additionally, regular attendees can enjoy discounted rates. Price lining establishes a consistent pricing structure across various seating sections, with closer seats to the action priced higher, providing a clear value proposition for fans.

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Yield-management pricing

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Yield-management pricing Tickets for games that are in higher demand will cost more in order to maximize profit. For playoff games or finals customers are more willing to pay more for the tickets, the tickets would be in high demand so they could be priced higher.
Bundle pricing Season ticket holders will pay less for there season ticket that they would if they bought an individual ticket for every game. People who attend regular games will receive discounts.
Price lining Each type of ticket will has a set price. Tickets for each different seating section will have a set price. The tickets closer to the floor will be more expensive and they will get cheaper as you work your way back.