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Effective Techniques for Graphic Design Brainstorming and Idea Generation

Explore innovative brainstorming strategies for graphic design projects that help unlock fresh ideas and strong concepts. Avoid clichés by identifying preconceived notions and utilizing visual imagery for inspiration. Engage in daily visual word exercises to expand your creativity, combining analogies, synonyms, and antonyms to break new ground. Focus on creating thumbnail sketches and rough drafts, and challenge yourself with word associations that stimulate unique perspectives. This structured approach ensures a steady flow of creativity, particularly when tackling specific themes, like "Indiana."

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Effective Techniques for Graphic Design Brainstorming and Idea Generation

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  1. GRAPHIC DESIGN II Brainstorming - Thumbnails - Production

  2. Brainstorming • Fresh ideas • Strong concept • Cliché – preconceived ideas, things already been done • Visual image

  3. Daily Brainstorming • Everyday – but Friday • Visual words only • Cliché – preconceived ideas, things already been done • Visual image

  4. Project Brainstorming • Like daily brainstorming • Not just visual words • Analogies • Synonyms • Antonyms

  5. Project Brainstorming • So you can’t think of anything? • List what you don’t want to use • Go to your swipe file • Word play • Onomatopoeia

  6. Visual Brainstorming • Thumbnail Sketches • Rough drafts • Mock-ups

  7. Assignment • Brainstorm the word INDIANA • First ten words - cliché • Next ten - more visual • Following twenty - color words/sounds/analogies/similes/antonyms • Last ten - more unusual and creative

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