ESP Inspire

1. MARKETING AGENCY TACTICS OF ONLINE MARKETING AGENCY SEPTEMBER 15, 2021 ESP INSPIRE

2. 4 Ways to Avoid Waste and Time with Your Marketing Agency There are many options out there when it comes to digital marketing services, but not every campaign is created equal. Many companies only take advantage of certain aspects of it, while others waste much or all of their marketing budget in vain. In order to effectively utilize digital marketing services, you need to be able to properly define your goals, and then find a reputable company that can help you achieve those goals. Also, you want to make sure that you're getting the most for your money. On average, though, smaller-to-midsize companies will spend approximately $2500 a month on digital marketing services alone.

3. To properly evaluate the digital marketing agency services you're considering for your business, it's important to first set your business goals. For example, do you plan to expand your business using digital channels, such as video and podcasting? Or do you just want to communicate with customers more effectively? Once you have some idea about your goals, you'll be able to quickly evaluate which services are best for achieving those goals. Here are some common mistakes that many businesses make when evaluating digital marketing agency services: Not implementing an effective instant boost strategy. If you already have an online presence, it's likely that your customers and potential customers already know about your website and social media accounts, so your Instagram account probably isn't necessary. If your small businesses only interact via Instagram

4. and twitter, though, it's important to have an Instagram strategy in place. Digital marketing services should integrate Instagram feed campaigns with their digital marketing services, and they should also incorporate the Instagram URL in all of their marketing material and marketing campaigns. This strategy can bring significant traffic to your small businesses' websites, and it can help them generate brand awareness.

5. Not including social media services in your marketing mix. A large number of small businesses have a dedicated twitter account, but only a few utilize Facebook and other social media tools to their advantage. Many companies who don't include social media in their marketing mix find themselves struggling to grow their customer base, and they're unable to turn those leads into loyal customers. Social media allows you to reach thousands of people at once, and many small business owners find that this form of advertising is much easier to manage than the other forms of advertising available to them. Not using appropriate keyword phrases. Small businesses often make the mistake of using keyword phrases that aren't relevant to their industry or target market. For example, if you own a shoe boutique, you probably wouldn't want to advertise your shoe shop on digital marketing services that specialize in handbags. Chances are, those campaigns will be "just another" option on your search-engine list, and customers will not view them favorably. Investing in outdated methods of search engine optimization. While SEO is essential for improving your website's ranking, many small businesses have spent more time focusing on other online marketing services, rather than making investments in effective methods of search engine optimization. In many cases, this can backfire, because most search engines now understand that online businesses must focus on both organic search results, as well as paid listings.

6. Relying on an agency with no track record. When you compare quotes from various media marketing agencies, you have to take note of the agency's track record. It may seem logical to choose the first company you hear about, but in most cases, you'll get a less-than-best result. Media consultants are experts at what they do, and when you work with an untrained consultant, you risk losing money by choosing the wrong company. Relying on a business owner who hasn't taken their business seriously. Every business needs help to grow, but there's a right way and wrong way to go about getting it. Many local businesses make the mistake of hiring an in-house digital marketing services firm, without carefully vetting the individual consultant who will be working with their business. Hiring a digital marketing agency from the very beginning can help ensure you choose someone who's serious about growing their business, and not just making a name for themselves in the industry. Before you decide on a specific digital marketing services provider, ask to hear what their reputation is, and make sure they're someone you can trust.