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Engage Your Audience: Transforming Hospital Content

Discover how to captivate patients and visitors on your hospital website. Learn the essential rules to avoid boring content and create engaging guides. Improve user experience and enhance communication through multimedia. Contact Ahava Leibtag for expert guidance.

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Engage Your Audience: Transforming Hospital Content

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  1. Hospitals: Is your content putting your patients to sleep? Ahava Leibtag Principal Aha Media Group, LLC 5 Rules for Avoiding BORING Hospital Content

  2. Who is coming to your website? Patients Family Members And… job applicants, potential employees and visitors to the hospital.

  3. Rule #1: What do patients REALLY care about?

  4. 4 Questions Patients Ask • What’s wrong with me? • Who is going to fix it? And how? • Who is going to pay for it?

  5. And #4: Is there free parking?

  6. Rule #2: Work from a position of strength, i.e. “Tell the truth”

  7. What does the truth look like? • We’re small, so you don’t feel like a number. • We’re big so we can take advantage of the latest research and technology. • We are in a suburban setting, so you get free parking and you don’t have to walk very far. • Our doctors are fellowship-trained, which means they’re the best.

  8. Rule #3: Create “What to Expect”, “step-by-step” Guides

  9. What to Expect Guides • What to expect on your day of surgery • What to expect the day of your mammogram • How should I prepare for a CT scan? • What should I bring to my first appointment? • For Patients and Visitors: Where you can find the ATM, cafeteria, etc? • Overnight stays: hotels near-by, tourist attractions, places to eat

  10. Rule #4: Don’t forget—content isn’t just text you’ve written

  11. Use social media, resources, patient testimonials to augment textual content

  12. And let’s not forget 1,000 words…

  13. Rule #5: Stop the blah, blahing around

  14. How do you stop the blah, blahing to avoid the blahs? • Take a good look at your analytics • See where your users are bouncing off • Cut through the crap and put stuff up there that really matters • And consider asking patients what they want: • In lobbies • Survey software • By talking to the administrative staff

  15. You MUST read this: http://www.health.gov/healthliteracyonline/

  16. Review • Ask yourself: Do my patient/friends/family members care about this content? • Tell the truth-who you REALLY are is important. • Create what to expect, step-by-step guides using photos, videos, text, slideshows. • Content is more than text so use it all. • Stop the blah blahing around and give your users the content they really want.

  17. Ask me questions Ahava Leibtag Principal, Aha Media Group, LLC 301-452-5331 ahava@ahamediagroup.com Twitter: ahavaL Blog: Online it ALL Matters

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