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Communication to the patient

Communication to the patient. Kajsa Wilhelmsson 05.03.2009 Prague. Impacting Change. The real incremental change occurs by the small steps forward we take every day Active involvement of the users. The overcommunicated society. The oversimplified mind The oversimplified message.

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Communication to the patient

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  1. Communication to the patient Kajsa Wilhelmsson 05.03.2009 Prague

  2. Impacting Change • The real incrementalchangeoccurs by the small steps forward wetakeeveryday • Activeinvolvement of the users

  3. The overcommunicated society • The oversimplified mind • The oversimplified message

  4. The Challenge “To say something doesn´t mean it is heard” “To hear it doesn´t mean it is understood” “To understand doesn´t mean to agree” “To agree doesn´t mean to do” “To do it doesn´t mean to keep doing it” Konrad Lorent”

  5. Oversimplified messages:

  6. Ten Simple Rules Provide context and explain relevance

  7. Awareness • Need for stem cell research – Michael J. Fox http://www.youtube.com/watch?v=a9WB_PXjTBo&feature=related • Breast Examination http://www.breastawarenessguy.org/film.htm • Alzheimers http://www.globalcharter.org/film/ • Cervical Cancer - Since the reality television star Judy Goody was diagnosed last August, the number of women having the tests has risen 20 per cent in the UK

  8. Swedish Medical Products Agency • www.crimemedicine.com

  9. But, if you get it all right… The Content Message Received! The delivery channel The Audience

  10. Kajsa wilhelmsson +32-496 23 55 30

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