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Awareness Project

Awareness Project. Standardization and Standards 2002-2004 By:Pim Bijl Shenzhen 2006-09-06 Manager NEN-Industry. What will I tell. About NEN Awareness project - set up - sub projects - recommendations to Dutch government - what has NEN learned

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Awareness Project

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  1. Awareness Project Standardization and Standards 2002-2004 By:Pim Bijl Shenzhen 2006-09-06 Manager NEN-Industry

  2. What will I tell • About NEN • Awareness project - set up - sub projects - recommendations to Dutch government - what has NEN learned • What is in it for China

  3. NENNederlands Normalisatie Instituut Standardization institute for the Netherlands Hi-tech & hi-touch-standards development-standards promotion-standards consultancy-no testing, no certification

  4. What is standardization? Cooperation vs. competition How does standardization work? Development Promotion Application What is NEN? Key figures Standards How does NEN work? Business Organization NEN dimensions

  5. What is standardization?Mindsets Competition Cooperation • Survival of the fittest • Mutual reinforcement • Value of scarcity • Value of plentitude • Profit distribution • Wealth creation • Unit management • Interface management • Patents • Standards

  6. How does standardization work? Interface management • Development • Compatibility • Minimum • quality • Variety • reduction • Information • Promotion • Infoproducts • Information • services • Symposia • Courses • Website • Application • Management • consultancy • Quality • assurance • Certification • Testing

  7. Turnover € 23 M Development € 13 M Publishing € 10 M Training € 2 M Personnel 245 Customers 40.000 Experts 7.000 Users 33.000 Products 24.920 Standards 24.600 Manuals 180 Courses 110 CD-rom’s 30 Website 1 What is NEN?NEN in key figures

  8. ‘The standard is international’Current standards

  9. The Netherlands as mayor playerNEN-secretariats

  10. How does NEN work? NEN organization NEN NEN mirror promotion development

  11. STANDARDIZATIONAWARENESS PROJECT • Increasing use of standards by government -national laws : -housing -environment -occupational H&S -European New approach Directives -machinery -medical devices -low voltage etc…………

  12. Background awareness project • Industry has to pay for participation for use • Sometimes not all parties are involved • Dissatisfaction by stakeholders

  13. Objectives of the awareness project • Reduce obstacles with regard to the participation in standards development • Improve accessibility, retraceability and applicability of standards Important: All stakeholders (incl. NEN) define projects based on the analysis of bottlenecks! Preconditions: Long-lasting and innovative

  14. Carefulness of process The impact of standards in public context Communication (informing the interested parties) Performance (optimizing the tools) Finance Bottlenecks

  15. Dutch parties Awareness platform • Employers • SME • Employees • Consumers • Users of standards • NEN(as party and as secretariat) • (Dept. of trade and industry EZ(client))

  16. Means/resources Amount € 3.000.000,= • Financial support EZ 60% - contribution by NEN and third parties 40% • Committed EZ: € 1.800.000,= (=60%) • Realization by NEN and third parties

  17. Financing standardization Publicity Info SME Portal Role government Education Advice counsellation Participation consumers Outside dev. of standards Innovation Formal standardization Quality system NEN

  18. Benchmark standardization budget

  19. Role of government • refers to standards in law • inspection of requirements • represents general interests • Macro-economic infrastructure

  20. Financing standardization • By the stakeholders • By all participants • By government for infrastructure • From sales • Membership fees NEN- model : no pay…..no play

  21. Innovation formal standardization • Improving representation • All interested parties • Stakeholder analysis method

  22. Advice/Councellation • Advisory desks decentralized - management systems - machinery safety - pressure equipment - medical device • No need for consumer products • No need for metals

  23. Education • Development of support material • Pilot projects in Technical Universities • Pilot project for construction education • Special need for electronic education tools • Electronic access to standards

  24. Participation of consumers • No participation without financial support • Cooperation with consumer organisations in other countries • Same for employees and NGO’s

  25. Recommendations to government • Univocal, unambigious vision • Check standards before reference • Know standards before reference • Support standardisation in the public domain • Secure participation of weaker parties • Offer standards for free when they are referenced (linked to European directives) • Stimulate education and science

  26. Recommendations to NEN • Communicate public tasks more with the government • Communicate standardization vision • Watch the compliance of procedures • Start with a correct analysis at the beginning of a project • Broaden the possibilities for participation • Communicate working programmes on the Portal • Develop means for education and research

  27. Recommendations to industry • Branche-organisations need to attract their members actively in standardisation • Branche-organisations have to broaden their participation

  28. Recommendations to social organizations • Coordinate cooperation with social organisations in in- and outland • Take care of equivalent position w.r.t. social organisations abroad • Communicate role and vision and claim support by governments and industries

  29. Present situation • Dutch government is preparing a policy paper about the role of the government in standardization • Including the discussion about free standards

  30. Standardization awareness in China • -Stakeholder analysis • -Financing model : No pay→No Play • -Educational projects ? • -Info via branche-organisations • -Involvement government ?

  31. Questions: ?Information: • WWW.NEN.NL Special Kenbaarheid

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