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A survey for NEWS.au about Water and Recycling 10 August 2006

A survey for NEWS.com.au about Water and Recycling 10 August 2006. Context and Methodology. This survey is carried out for NEWS.com.au by CoreData. The survey is an online polling of 3835 respondents sourced from links to the NEWS.com.au web site.

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A survey for NEWS.au about Water and Recycling 10 August 2006

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  1. A survey for NEWS.com.auabout Water and Recycling10 August 2006

  2. Context and Methodology • This survey is carried out for NEWS.com.au by CoreData. • The survey is an online polling of 3835 respondents sourced from links to the NEWS.com.au web site. • The survey was carried out during August 3to 10, 2006. • Respondents were primarily male (74.2%) and most live in the capital city of their state/territory (74.4%).

  3. Summary/Key Points • The majority of the respondents believe that Australia is currently facing a water crisis. • More than half agreed that both the Federal and State governments are not doing enough to act upon this crisis. There is high support from the public should it plan to pursue water recycling. • Most would like the government to use recycled water in toilets, industrial usage and watering parks and gardens. • With regards to tap water, slightly more than half drink it and more often than not straight from the tap. • They believe that tap water is safe, stable and cheap.

  4. There is a water crisis – both State and Federal Governments are not doing enough. • The majority of the respondents agreed that Australia is currently facing a water crisis (95.6%). There were no major differences between city, regional and rural area residents. • Of those respondents who agreed, 77.1% either agreed or strongly agreed that the Federal Government is not doing enough, compared to the State Government which is slightly higher at 78.6%. • This figure for the State Government is higher for older respondents, indicating that it affects the older generation more than the youth.

  5. Water recycling is popular • The top three choices for solutions to save water that the respondents approve of are reusing storm water, tank water and recycling water. • Still, 81.7% have indicated that they would use recycled water and 70.8% of respondents were happy to see ‘recycled sewage’ used to supplement existing drinking water supplies. • Even though water recycling is among the top three choices, 11.9% are unconvinced and would not use it even when it is purified to a satisfactory level. • One respondent commented: “I will NEVER drink recycled water. Not because it is not cleaner, but the thought of it repulses me no matter what.”

  6. Sentiments about the current water crisis • Results are fairly similar with regards to price levels of water. 37.4% either disagree or strongly disagree that prices are too low while 32.6% agree or strongly agree. • However, should there be a scarcity in water supply, more than half (59.9%) agreed or strongly agreed that they would accept some increase in the price of water to guarantee supply. • For a significant price increase, only 11.1% agreed or strongly agreed to the proposal to avoid using recycled water.

  7. Tap Water -- to drink or not? • Most of the respondents (74.6%) drink tap water all the time while only 3.3% never drink tap water at all. • For those who drink tap water all the time or from time to time, most of them (71.1%) drink it straight from the tap. The younger generation (73.7%) would rather drink it straight to the tap compared to the older respondents (69.3%) • Bottled water, on the other hand, is drunk by only 9.6% of respondents all the time (41.7% indicated ‘from time to time‘).

  8. How do people describe tap water • The top three words that people choose to describe tap water are safe (64.9%), stable (54.8%) and cheap (54.0%), which would lead us to believe that most people are satisfied with tap water. • Only a handful responded that tap water is dirty (3.8%) and smells bad (5.8%). • More people described tap water as having a good taste (31.7%) compared to having a bad taste (14.9%)

  9. Water recycling – should we do it? • The majority of the respondents (70.9%) agreed that Australia should recycle sewage for drinking water to supplement existing water supplies. • More men (73.9%) compared to women (62.3%) agreed that Australia should recycle sewage for drinking water to supplement existing water supplies. • Across Australia, Queensland garnered the highest percentage of respondents who support this issue (75.6%).

  10. Respondents mainly believe that Australia will eventually run out of usable water unless an alternative water management comes up (88.4%) and water levels in our dams are dwindling (80.6%) • 79.9% would support water recycling because they believe that it is safe and clean. • Respondents also showed concern for country/regional Australia.

  11. For those who disagreed, the main reason for not wanting to support water recycling in Australia was because the believed it to be unsafe (53.2%), disgusting (51.7%) and unclean (38.5%). • Only 12.1% were worried about setup costs.

  12. People support action from the Government • As Australia is currently experiencing a water crisis, 64.8% agreed that the government should just implement it rather than asking the public’s opinion.

  13. Water Recycling – who knows? • Water recycling is not a new concept. However, 60.1% of the respondents know only a little about it. • Water recycling is used in other countries and 90.8% are aware of it. • Also, almost half of the respondents (46.2%) think that recycled water is cleaner than tap water.

  14. Where should recycled water be used? • The top three choices for recycled water usageare for toilets (94.4%), watering plants and gardens (93.6%) and industrial usage (92.5%). • The least popular where recycled water should be used is in drinking (63.4%). • In addition, all the choices listed had at least 60% of respondents either agreeing or strongly agreeing to it.

  15. Main Themes • Across Australia, the people are worried about the water crisis that the country is facing. • The older generation are more worried about the water crisis compared to the younger generation. • The majority still drinks tap water and believed that it is safe, stable and cheap. • Water recycling is highly supported by the public. However, the majority only know a little about it. • The respondents suggested that recycled water should be used in flushing toilets, watering parks and gardens and industries.

  16. Market ResearchStakeholder ConsultationOpinion PollingIndices Market ResearchStakeholder ConsultationOpinion PollingIndices

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