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Wedding Statistics and Research 2013

The 2013 U.S. Wedding Market Insight Report reveals key statistics about wedding trends. The average wedding cost is $26,422, with floral expenses averaging $1,636. Despite no increase in the number of weddings or overall budgets, couples continue to prioritize budget-conscious planning. They utilize social networks and bridal shows to find vendors and are opting for simpler, more personal ceremonies with unique venues. Key color themes include blues, purples, and whites, showing a shift away from traditional palettes.

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Wedding Statistics and Research 2013

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  1. Wedding Statistics and Research2013

  2. Wedding Business Forecast

  3. U.S. Weddings Overview • Average U.S. Wedding Cost: $26,422 • Average U.S. Wedding Flowers: $1,636 Weddings in 2013 • No increase in number of weddings • No increase in overall budget

  4. Money Spent on Weddings

  5. Average Amount Spent on Flowers(Based on total Floral & Decoration budget)

  6. Wedding Research • Couples remain budget-conscious and are cautious of how money is spent • Couples plan to use social networks, wedding/bridal shows and magazines as tools to find vendors for their wedding • Couples are moderating costs by trimming their guest list • Couples are moving away from “traditional” and “formal” weddings

  7. Wedding Research • 2013 wedding buzzwords: “Romantic,” “Fun,” and “Simple” • Couples will travel an average of 53 miles from home for their wedding • One-location weddings with unique venues, like museums, are on the rise • Couples are willing to pay higher site fees for a unique and naturally beautiful location

  8. Weddings by Month

  9. Wedding Colors The 2013 top primary color themes include Blues and Purples. The colors with the biggest increase will be Other, White and Reds. Colors with the biggest decrease will be Black, Greens and Yellows. The following table shows the 2013 primary color themes couples want. Source: 2013 U.S. Wedding Market Insight Report. The Wedding Report, 2012.

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