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Phoenix SATELLITE TELEVISION

Phoenix SATELLITE TELEVISION. Jan – Sep 2005. Nov 2005. Third Quarter Results. This Report Covers the Three Quarters Ending September for Calendar Year 2005. The Group Registers a Profit of HK$134 Million For the Period. Phoenix I SATELLITE TELEVISION. Third Quarter Results (Cont’d).

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Phoenix SATELLITE TELEVISION

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  1. PhoenixSATELLITE TELEVISION Jan – Sep 2005 Nov 2005

  2. Third Quarter Results • This Report Covers the Three Quarters Ending September for Calendar Year 2005. • The Group Registers a Profit of HK$134 Million For the Period. Phoenix I SATELLITE TELEVISION

  3. Third Quarter Results (Cont’d) • Phoenix InfoNews Channel Revenue For the Period Representing 15% of Group’s Total Revenue as Compared With 16% of Same Period in Previous Year. Phoenix I SATELLITE TELEVISION

  4. China TV Universe Total Population : 1.29 billion TV Population : 360 million homes 1.26 billion people TV Penetration : 96%

  5. Phoenix Chinese Channel Penetration : 14.25% Homes : 52.35 million People : 180 million

  6. Phoenix InfoNews Channel Penetration : 8.4% Homes : 31 million People : 100 million

  7. The Phoenix Influence • Popular Among the Higher-Income and Education Bracket • First Choice of Foreign Satellite TV Channels • Opinion Leader and Social “Spokesman”

  8. Audience Satisfaction Index Chart Source: CTR Research Report

  9. CCTV Revenues Vs Phoenix 1. Source: CCTV’s website (CCTV.com) 2. Based on actual figures 3. 2005 figures not available yet

  10. China’s Top 10 Channels (in Advertising Sales) Source: CTR Research Report (based on rate card calculations)

  11. Financial Highlights Jan – Sep 2005

  12. Phoenix Group Revenues Phoenix I SATELLITE TELEVISION

  13. Revenues Breakdown 9 months ended 30 Sep 2004 9 months ended 30 Sep 2005 Revenues: HK$836.0 mn Revenues: HK$883.3 mn Phoenix I SATELLITE TELEVISION

  14. Top 10 Advertising Categories2005 1st Half Source: CTR Research Report (based on rate card calculations)

  15. Phoenix Channels Revenues Chinese Channel vs InfoNews Channel Phoenix I SATELLITE TELEVISION

  16. Group Total Operating Costs Trend Phoenix I SATELLITE TELEVISION

  17. OperatingCosts Analysis (excl. commission ) 9 months ended 30 Sep 2004 9 months ended 30 Sep 2005 Phoenix I SATELLITE TELEVISION

  18. Group Net Profit / Loss Phoenix I SATELLITE TELEVISION

  19. Going Forward • Develop New Business Models for Internet-Based Operations • Develop and Acquire Content for New Media Businesses • Identify New Strategic Partners • Migration to Hong Kong Stock Exchange Main Board

  20. Questionsand Answers For further information or a copy of this presentation, please refer to www.phoenixtv.com.cn/home/English/result.html

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