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High School Business Heroes Research Resources

High School Business Heroes Research Resources. Innis Library (Business) KTH-108 Ines Perkovic Business Librarian February 2013. Your Challenge. Decide on a charity of your choice and develop a marketing strategy that will raise funds for this non-profit organization. Session Outline.

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High School Business Heroes Research Resources

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  1. High School Business HeroesResearch Resources Innis Library (Business) KTH-108 Ines PerkovicBusiness Librarian February 2013

  2. Your Challenge Decide on a charity of your choice and develop a marketing strategy that will raise fundsfor this non-profit organization.

  3. Session Outline • Primary and secondary sources • How to access, find and search for these sources • How to get more help!

  4. Primary Sources • Materials containing first-hand information • Direct, personal observations • Original materials that do not analyze or interpret other materials Examples ? • Diaries & Letters • Photos & Videos • Interviews • Speeches • Laws • Data • Art

  5. Secondary Sources • Second-hand account, taken from someone or something else • Usually describing, summarizing, analyzing, evaluating, derived from, or based on primary source materials Examples ? • Journal, Magazine & Newspaper Articles • Books • Textbooks • Encyclopedias • Reviews (Movies, Art, Theatre, etc.)

  6. Primary or Secondary?

  7. Secondary Sources @ McMaster • Bookscannot be borrowed by high school students and other visitors, but items may be consulted and/or photocopied in the library. • Use our Library Catalogue to find books http://library.mcmaster.ca/catalogue

  8. Secondary Sources @ McMaster • Magazines, newspapers and reference materials (directories, etc.) are for in library use only • Use our Library Catalogue to find these materials by titlehttp://library.mcmaster.ca/catalogue

  9. Secondary Sources @ McMaster • Online resources such as databasesare only accessible to current McMaster users with a MAC ID. • Given some of these access restrictions, you may want to supplement your research with Hamilton Public Library resources.

  10. Secondary Sources @ HPL Access to all types of library materials is available for free to anyone with an HPL card. Don’t have a card? Apply! Use the HPL library catalogue to find books, DVDs and other materials held in all branches of the HPL system CBCA (Canadian Business & Current Affairs) Canadian Periodical Index BusinessFile ASAP Academic OneFile Access via Discovery Tools page: http://www.hpl.ca/discovery-tools Key Online Sources @ HPL

  11. Secondary Sources on the Web • Trade associations and government web sites for industry trends, statistics, census data, analysis & links • Use an Internet search engine to find these materials. For a list of web tools go to: http://library.mcmaster .ca/find/web-search

  12. Search Tip #1Use quotes “” to find phrases • Will retrieve materials with words in the exact order specified Examples: “charitable organization” “marketing strategy”

  13. Search Tip #2Use synonyms or alternate search words for key concepts Charity • Non-profit, Not-for-profit, etc. Funds • Fundraising, Money, Donations, Gifts, Contributions, etc. Marketing • Advertising, Promotion, Selling, etc.

  14. Search Tip #3Use a wildcard symbol to retrieve plurals and alternate endings • an asterisk * is the most common wildcard symbol • fund* will retrieve fund funds funding fundraising fundamental • wildcards expand your search, useful when you have too few results; can also retrieve unwanted words

  15. Search Tip #4Combine search words using AND and OR • AND = all of these words narrows search, useful when you have too many results e.g., charities and fundraising • OR = any of these words broadens search, useful when you have toofew results e.g., marketing or promotion or selling

  16. Putting all the Search Tips Together (charit* or“non-profit organization*”)and(fund* or gift* or money or donation* or contribution*) and (market* or promot*or sell*) NOTE: Use parentheses ( ) when using AND and OR in a single search statement

  17. Need Help?Get in touch with the Innis Library • Location:Kenneth Taylor Hall (KTH), Room 108 • eMail: library@mcmaster.ca • Phone:905-525-9140 x22081 • Hours: • Monday to Thursday: 8:30am-10:45pm • Friday: 8:30am–5:45pm • Saturday: CLOSED • Sunday: 1:00pm-7:45pm

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