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The World of Public Relations Yvonne L. Biegel, Director of Strategic Communications

Yvonne L. Biegel, Director of Strategic Communications with over 25 years of experience in public relations on Maui, sheds light on the essential practices of PR. Public Relations involves managing information flow between organizations and the public to influence perception. This field encompasses various roles, including publicist, copywriter, and social media manager, while utilizing earned, paid, and owned media strategies. Learn about key skills needed in PR, diverse job opportunities, and the importance of community engagement in building a positive brand image.

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The World of Public Relations Yvonne L. Biegel, Director of Strategic Communications

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  1. The World of Public RelationsYvonne L. Biegel, Director of Strategic Communications

  2. More than 25 years in Public Relations on Maui

  3. What is Public Relations? Public Relations is the practice of deliberately managing the spread of information between an individual or organization and the public.Influencing the message and information.Earned Media as apposed to Paid Media or Owned Media.

  4. Jobs in Public Relations Industry ExamplesHospitals | Banks | Hotels and Resorts | Non-ProfitsProducts | Publishing Co. | Stores | Agencies | APPExamples of Jobs & TitlesPublicist | Copywriter | Social Media Manager Spokesperson | Digital Marketing Specialist Content Creator | Internal Communications

  5. Influencer Manager Recruit Instagram influencers to work with your brand/company to tell a story

  6. Paid / Owned / Earned Media PaidPrint / Broadcast / Digital / Social Media / Direct Mail / SponsorshipOwnedNewsletter x3 / Social Media / Content incl. Video Stories / Websites / Email / Collateral / SignageEarnedPress Releases and Pitching / Calendar Listing / PSAs

  7. Skills Used in Public Relations Read a newspaper every dayWrite like a journalistStorytellerCommunicationUnderstand media and social mediaCreativityPresentation skillsInitiativeInterpersonal skillsLove to readKnow Popular culture and trendsPhotography is helpful

  8. Create Your Own Media

  9. Develop a Public Relations Campaign Objectives Building a stronger, more positive bond with the Maui community and positioning MHS as the health care provider of choice for the Maui population. Phases • Sept/Oct Inventory & Analysis • Exploration through conversations with MHS stakeholders • Nov/Dec Research Phase • Internal Discussion (In-Depth Interviews with Stakeholders) • Public Exploration (Focus Groups with Maui Residents • Jan Reports and Recommendations • Feb-May Develop a Plan • June Brand Rollout – Internal First

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