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Public Relations & Communications

Public relations is crucial in building understanding and trust within your community. It helps you articulate your story and engage various stakeholders, including administrators, parents, teachers, and potential funders. Effective PR ensures that reporters can easily access the information they need to highlight the positive contributions of your organization. By utilizing low-cost communication strategies and social media platforms, you can expand your reach and visibility, ultimately cultivating a robust community of supporters. Explore essential PR tools and resources to elevate your communication efforts.

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Public Relations & Communications

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  1. Public Relations & Communications July 2014

  2. Public Relations: Why is it important to you, your team or program? • Builds public understanding and trust • Helps you tell your story • Engages your audience – administrators, parents, fellow teachers, potential funders, etc. • Helps reporters find information they need to write stories about the good you are doing • Low-cost; requires time and planning • Bottom Line – Get the word out about you, your team(s), your organization to gain a strong community of supporters and influencers.

  3. Communication Vehicles • Public Relations • Traditionally via broadcast, radio, print, and online media outlets • Social Media • Online communities and networks, such as Facebook, Twitter, Flickr and YouTube, where individuals share, co-create and discuss user content

  4. Public Relations Resources • Press releases • Grow event registration • Pre-event/Post-event awareness • Media Alerts • Intended for broadcast media • Who, what, when, where, why • Include interview / Photo Opportunities • Build your brand, visibility, and reach • Great fundraising vehicle too!

  5. Tools in Your Toolbox! • REC Foundation Annual Report • 2013 VRC World Championship re-cap video • Media Alert Templates • Press Release Templates • More to come…

  6. Social Media Resources • Twitter • Share short news items, photos, videos, etc. • 140 characters or less • Use Hashtags #VEXbot, #VEXWorlds, #robotics, #omgrobots • @REC_Foundation & @VEXRobotics • Facebook • Share lengthier news items, engage your followers • www.facebook.com/RECFoundation • www.facebook.com/VEXRobotics • YouTube • Create a community to share video clips • www.youtube.com/vexroboticstv • http://www.youtube.com/recfoundation • Flickr • Post / Download hi-res images of your teams, their robots, share the resource with media • http://www.flickr.com/photos/vexrobotics

  7. Next steps… • Locate the PR resources on the REC Foundation website and download them for future use • Follow us on Twitter • “Like” our Facebook page • Engage your teams, schools, museums, partners, etc. • Share news items you secure with your regional manager

  8. Questions? Thank you!

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