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The Principles of Design

The Principles of Design. Fashion Strategies. Outline. Proportion (Scale) Balance Emphasis Rhythm Harmony. Proportion. Proportion is the relationship between objects, or parts, of a whole. Proportion. Elements seem to be an appropriate size for the space they fill. Proportion.

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The Principles of Design

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  1. The Principles of Design Fashion Strategies

  2. Outline • Proportion (Scale) • Balance • Emphasis • Rhythm • Harmony

  3. Proportion • Proportion is the relationship between objects, or parts, of a whole.

  4. Proportion • Elements seem to be an appropriate size for the space they fill.

  5. Proportion • The ratio of one part to the whole. • Things just look right.

  6. Proportion • The ratio of one part to the whole. • Things just look right.

  7. Formal Balance • One side is a mirror image of the other side

  8. Informal Balance • Objects on each side of the central dividing line are different. • More exciting and dramatic

  9. Emphasis • Emphasis creates a center of interest • Also referred to as a Focal Point

  10. Rhythm- Repetition When a design element is repeated

  11. Rhythm- Opposition • When lines meet to form a right angle • Checks and plaids • Square necklines • Square pockets

  12. Small to Large Thin to Thick Light to Dark Rhythm-Gradation

  13. Rhythm- Radiation Lines flow out from a single point.

  14. Rhythm- Transition • Curved lines carry the eye.

  15. Harmony • Harmony is achieved when Unity and Variety are effectively combined.

  16. Harmony- Unity • The design is seen as “whole”. • Unity can be achieved through matching and coordinating

  17. Harmony- Variety • Variety can relieve monotony by giving the eye a number of different details to look at.

  18. Harmony • Is it harmony? • What do you think?

  19. Conclusion As you can see the Principles of Design overlap some but through practice and exposure you will see these principles come to life all around you.

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