1. ERES 2009 The challange for the real estate industry in Sweden Karin Staffansson Pauli Malmö University ERES 2009

2. Agenda Purpose Method Theoretical frame Contribution of my research ERES 2009

3. 1. Purpose The overall aim of my research is to: Investigate the organizational structure of the real estate industry from a gender perspective. (As the work goes along I assume that I will include the intersectionality perspective, so far intersectionality i.e. gender) ERES 2009

4. 2. Method • Three sub studies • Sub study 1 • In the process of conducting • Sub study 2 • Discourse analysis • Sub study 3 • Depending on sub study 1 and 2 ERES 2009

5. 3. Theoretical frame “Organizational scholarship has been, primarly, a literature written by men, for men and about men: how to gain the cooperation of men to achieve organizational ends through rationality: how to man/age.” (Calás & Smircich 1996) ERES 2009

6. 3. Theoretical frame Doing-gender perspective- (the term gender is used as socially constructed) ERES 2009

7. 3. Theoretical frame My theoretical standpoint, and point of departure, is the doing-gender perspective- the term gender is used as socially constructed. ERES 2009

8. 3. Theoretical frame Gender is something that is done and it varies in time and place. Ahl (2004) points out, that when gender and not sex, are discussed, it means that the study object goes beyond men and women. ERES 2009

9. 4. Contribution of my research • Theoretical • Empirical • Practical ERES 2009