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Social Media is the Play Ground

Social Media is the Play Ground

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Social Media is the Play Ground

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Presentation Transcript

  1. Social Media is the Play Ground وسائل التواصل الاجتماعي هي الملعب By: AmnaAbdulrasool E-marketing Specialist- Gulf Air

  2. About Me • E-Marketing Specialist in Gulf Air • And Acting: Creative Services controller & Copywriter • B.Sc. MIS (honours) • CIM- Professional Certificate in Marketing • CAM- Diploma in Digital Marketing (on-going) “Social Media is not only online but offline as well”

  3. Gulf Air

  4. Gulf Air on the web • After (Now) • Gulfair.com • Before 1997 • Gulfairco.com

  5. Gulf Air on the web • Now!

  6. What is the most vital asset to an organization? Data

  7. Today’s traveller is Spoilt for choice Highly demanding Increasingly becoming fragmented Powerful at every stage of the consideration/purchase funnel

  8. We are facing continuous challenges Increased fuel PRICES Heavy taxes Network effects New business models New entries into the market Political Environment Increased customer service support EU Carbon offset tax

  9. This environment is bringing a new set of commercial goals • Increase revenue • Optimization of capacity • Increasing commercial load factor (%) As a result, this has manifested into the NEW platforms: • E-ticketing • E-services • New Payment methods • Streamlining processes • Mobile solutions • Portals • Websites (total travel experience)

  10. The biggest opportunity airlines will have is the full adoption of technology & digital platforms into their overall customer experience!

  11. The Traveller Experience The travel industry for very long assumed travelers go through the above journey only…

  12. The Traveller Experience The journey has expanded and is now very multi-layered and multi-screen/device

  13. The Play Ground

  14. Social Media Promotions

  15. Quality NOT Quantity!

  16. Engagement! Conversation! Community!

  17. Build Relationship

  18. Tracking & Analysis It’s All About Continuity and Tracking!

  19. Approach to Social Media • Establish Goals • Listen & • Learn • Involve • Engage • Integrate • Measure • & Optimise Set Objectives Identify Target Audience Agree KPIs Buzz Monitoring Social Media Audit Involve internal stakeholders Employee engagement Brand Advocates Idea generation Social platform activation Offline/online media integration E-CRM Website/destination integration Assess performance across channels Feedback learning into planning process and on-going campaign Digital Strategy VsSocial Media Strategy A rigorous but flexible approach to Social media

  20. Final Tips • LISTEN! • CONVERSE! • BE POLITE! • NEVER IGNORE! • REWARDS & GIFTS!

  21. Any Questions?!

  22. Thank you 