2. POSITION

3. OFFER

4. THE QUALITATIVE OBJECTIVES • - To place Tunisia as an attraction point in the heart of the euro-mediterranean zone. • - To place Tunisia as a meeting point for the professionals of the region. • - To focus on the national offerreflecting the potential and the assets of the clothingindustry

5. THE QUALITATIVE OBJECTIVES • - To developpartenrship and business opportunitiesamong the euro-mediterraneancompanies • - To strengthen TEXMED previouseditionsresults on the targetedmarkets • - To target the bigEuroprean brands

6. THE QUANTITATIVE OBJECTIVES • 300Euro-mediterraneanExhibitors • 3000 Professional visitorsamongwhich • 700 international visitors

7. EXHIBITION • - A completeshowcase of the Tunisianoffer of textile and clothingproducts. • - The whole textile apparelchainwillberepresentedfrom design-creation to finishedproducts and services that support the production phase. • - A diversified and complementaryEuromedoffer.

8. EXHIBITION FLOOR PLAN

9. EXHIBITION Till now: 50%of areas are booked Amongconfirmedexhibitors: SARTEX GROUPE TFCE BACOSPORT LA GRIFFE YAHIA CONFECTION LECTRA SICOL MAMI VTL CRJ MAILLE CLUB EL OUCHMA E&A CHRISTINE CONFECTION STID PRYM FASHION ESSEL ITS CYMOD ULYSSE FASHION SOBITEX COFIVET CQ FASHION EDITO TIFFANY CHRISTINE CONFECTION SILEX RS MODE SMD PRESTIGE AREX SOTICO MAHDCO NESRINE LINE….

10. VISITORS • - Professional sourcingdecisionmakers and buying groups, department stores, importers and distributors. • - International textile and clothing experts and high-rankedprofessionalswithin the Euromed area will attend the exhibition. • - TEXMED 2010 international visitorscame from 35 country mainlyItaly(35.7%) , France (22.3%), Spain (8.3%) and Portugal (5.4%).

11. Benefits to TEXMED Visitors • - Preferential rates on TUNISAIR flights • - Preferential tariffs on a range of five stars hotels for accommodation during TEXMED (rates between 55 and 74 euros) • - Welcoming at the airport and transfer to hotel will be insured by TEXMED Team upon arrival to Tunis • - Free shuttle bus (hotel- exhibition site-hotel) available during the three exhibition days • - CustomisedB to B meetings • - Visits to production sites upon request • - Opportunities for individual partnership meetings

12. Benefits to TEXMED Visitors Possibility to request free badges on line

13. They visited TEXMED Tunisia Cortefiel, Decathlon, Etam, El Corte Ingles, Calvin Klein, MaxMara, Ferri Couture, Otto, Xanaka, Gruppo Coin, Orsay, 3 Suisses, Gruppo Industrie, Monoprix, Carrefour, ModaInduyco, Zara, Petit Bateau, KLM Kledding, Massimo Dutti, Burberry, Nicolaus Weber, Addidas, Marina Rinaldi, Okaidi, Teddy Smith, Morgan,…

14. PROMOTIONAL PROGRAM Promotionalcampaign of the exhibition in Tunisia and abroad Participation to the main Professional Textile & Clothing exhibitions abroad. Communication campaign in specialised magazines and web sites. Promotion through CEPEX representatives and institutionalpartners, etc. Recruitment of consultants to set up promotionalprogram and insure promotion of the exhibition on targetedmarkets Preparation of promotion and communication tools Up dating of the web site: www.texmed-tunisia.com

15. PROMOTION OF TEXMED ABROAD -21advertising insertion -120weeks of on line advertisement -Advertorials -Professional mailings (2mailings to FDN data base and distribution of Professional invitations to all JT data base subscribers) -Promotional actions during the Textile & Clothing exhibitions taking place in Europe

16. PROGRAM OF THE EVENT • THREE DAYS OF EXHIBITION, CONFERENCES AND BUSINESS MEETINGS • TEXMED MORNING WORKSHOPS • FASHION EVENTS • TEXMED AWARDS

17. Tél : +216 71 230 112 texmed@tunisiaexport.tn www.texmed-tunisia.com