Photo:Traidcraft/Richard Else What’s the Connection between these two pictures?
Project Geobar Objective To develop an alternative fairtradeGeobar packet design after undertaking market research and analysing the results.
The Trade Process Below are people or organisations who generally all have a role in the Trade Process. What order should they go in? Seed Seller Farmer Supermarket Kasinthula Sugar Farmer, Malawi. Traidcraft/Richard Else Organisation which exports goods Buyer/Middleman UK Warehouse to distribute goods Organisation which imports goods Consumer
The Trade Process Seed Seller • Who is most important to the trade process? • Who will suffer the most if the trade stops? • Who has the most influence on trade? • Who makes the most money out of trade? Farmer Buyer/Middleman Organisation which exports goods Organisation which imports goods UK Warehouse to distribute goods Supermarket Consumer
The fair trade movement makes sure that farmers are paid a fair minimum wage which they have agreed to. “Before selling to Agrocel Pure and Fair Rice Grower’s Association I was selling to a middleman and there were a lot of problems. I would get less money. Now selling to Agrocel I can avoid these problems and get better money. The middleman gave the minimum price. Today I am getting a better price.” Dalbir Singh, Rice Farmer, India Photo: Traidcraft/Shailan Parker
Fair trade gives money back to the community through the fair trade premium. “As a premium committee our role is to find out from the bank statements how much premium fund we have and discuss which projects we are going to use it for. The premium committee is appointed by the general members democratically. There are 10 members, four of them women. It is quite good because nowadays gender equality is the message. The premium has provided us with a lot like the boreholes and electricity, and we have put medicines in a clinic here. These projects could not happen without the Fairtrade premium.” Sara Chiudsi, Sugar Farmer and Vice Chair of the Kasinthula Premium Committee, Malawi. Photo: Traidcraft/Richard Else
TASK: Making a Difference Choose a Producer and read their story online at www.traidcraftschools.co.uk Write a short report of how fair trade has made a difference to their lives. Alfred Butao, Kasinthula Sugar Growers, Malawi Ceila Gonzalez, Apicoop, Chile Photos: Traidcraft/ Richard Else, Carlos Garcia Granta, Diya Luximon Dalbir Singh, Agrocel, India Vitaliano Ayaviri Huayllani, Anapqui, Bolivia
Project Geobar Stage 1 Market Research What type of design would make young people (your target audience) buy a Geobar? Stage 2 Ideas Generation and Development What is the Geobar going to look like and is it clear that it’s fair trade? Stage 3 Design Using your plan, develop a design for the new packaging. Stage 4 Presentation Explain your group’s ideas to the class/ judges. Threshing the Rice, Agrocel, IndiaPhoto: Traidcraft/ Shailan Parker
Project Geobar: Judging Criteria • A typed report about the market research you have undertaken explaining what you found out and including data and graphs. • A creative and distinctivedesign andan explanation of why you chose the idea you did. • Information about fair trade on your design which shows you understand what it is and why it’s important. • Evidence that all the students in the group contributed to the project. Photo of Apicoop Stafff, Chile. Traidcraft/ Carlos Fischer
Project Geobar: Market Research • 1. In your group, draw up a list of information you need to know from your target audience before you start thinking about your design. • Here are some ideas to get you started.... • What encourages them to buy snacks? (e.g. The design, free gifts, jokes, information on the packet) • What are their favourite colours? • Do they prefer plain designs or designs with lots of patterns? 2. Use this list to decide on 5 questions you are going to ask your target audience.
Project Geobar: Market Research Input the results of your questionnaire onto a spreadsheet. • Use the sum function to add together the total number of answers for each question. • =SUM(number 1,number 2....) • Use the chart wizard to create charts showing your data • - Select the cells which represent your data table. • - Press the “chart wizard” button. • - Select the “chart type” • - Add the “chart title” • You can still edit the chart once it’s been created. Use the fill colour button to change the background colour of the chart and legend. • Use the average function to discover what the average person said • =AVERAGE(number1, number 2...) What are your groups most important findings?
Project Geobar: Ideas Generation • What colours are you going to use for your design? • Will there be a pattern or picture on the packaging? • What essential information has to be on there? (e.g. Logos, ingredients) • What information about fair trade are you going to include? Draw a rough draft of your design
Project Geobar Assign tasks within your group. You need to... Type up what you found out in your market research, including your graphs and charts. Design the Geobar packaging using your rough plan and Desktop Publishing Software. Explain why you chose the design you did and how you came to that decision.